With over 1 billion websites on the internet, it can feel impossible to stand out. Not only do you have local competitors to worry about, but you may have a business that needs to watch out for other businesses all over the country, and maybe even the world. Even if you’re in a niche market, you likely still have a decent number of competitors to go up against. You might have a lot to offer your audience that your competitors can’t, but when there are so many businesses out there, it can be hard to make yourself seem any different than all the rest. If you want to grab people’s attention and make them remember your business, you need to work on improving your brand’s voice.
What Is a Brand Voice?
Brand voice is essentially the personality you give your business shown through the way you communicate with your audience. This isn’t unlike the voice that individual people have. Even if you don’t know someone very well, you can likely get a sense of their personality just by the way they talk to you. Your business’s brand voice is its consistent tone, attitude, and style that you include in all of its communication and marketing materials.
This can vary greatly between different businesses and industries, and your brand voice should reflect what would resonate with your audience the most. Some businesses might want to be inspirational, witty, sophisticated, or informative. Of course, what your brand’s voice is will depend on the nature of your business. Something fun and light-hearted can be refreshing and appropriate for businesses in certain industries, while other businesses will need a more serious approach.
Why Is a Brand Voice Important?
Giving your business a voice is an essential part of building your brand and has several important benefits. Again, there could be countless other businesses like yours, and you might get lost in the competition. When everyone seems the same, it can be easy to overlook a business. Brand voice gives your business a personality and sets it apart from everyone else. Without a voice, you won’t be able to engage your audience very easily, and with nothing to remember you by, you won’t be able to hold on to any of them.
Not only is it difficult to get noticed and be remembered, but it can be even harder to get people to trust your business. Of course, you can’t build trust without effective communication. A consistent brand voice helps make your audience feel more comfortable interacting with and trusting your business. Building your voice can also help make your business feel more relatable to your audience. Rather than feeling like just another business with little personality or uniqueness, businesses with a strong brand voice have a persona of their own. This makes it feel less like communicating with a business, but with someone that you can trust.
Likewise, maybe you have adopted a brand voice, but not one that fits the services your business provides. When people look at businesses in certain fields, they likely already have expectations as to how that type of business should present itself. While it’s important that you have a consistent brand voice, you need to ensure that it’s the right brand voice for your business.
How To Create a Brand Voice
Determining your brand’s voice and using it consistently across all channels to communicate with your audience can be more work than some might realize. Here are a few ways to help create a voice for your brand.
Think About Your Business’s Mission
It’s possible that you’ve never really taken the time to sit down and really think about what your business’s mission and purpose are. Maybe this is something you’ve already done, but it could be time to revisit it. You know what your business has to offer, but what does it value the most? What characteristics do you think best embody and represent your business’s culture?
Consider Your Audience
Of course, it’s not only all about your business, it’s also largely about what your audience wants and needs. You have to have a good understanding of who makes up your target audience when you’re creating a brand voice. Your messaging should resonate with your audience and speak to their specific needs and interests. This is a chance to be able to connect with them, not just sound like another business or one that doesn’t pique their interest.
Get Your Voice Out There
There’s no good in doing all the work to determine the most impactful voice for your business if you’re not utilizing any channels to use it. While you want your brand voice to be apparent on your website when users visit, this isn’t the only place people are engaging with your business today. This should be clear and consistent across all of your marketing channels, including social media, paid ads, emails, and more.
ENX2 Marketing Can Help Create Your Brand Voice
Knowing what voice your business should have and conveying that voice to the public are two different tasks that can require different skill sets. Ensuring you stick to your brand voice in all of your marketing materials can be difficult, but you can make this easier for yourself by having a digital marketing agency handle all of this for you. At ENX2 Marketing, we can help you stick to a brand voice that allows you to connect with your audience and make a lasting impact.
Contact us today to learn more about our digital marketing services.