Content Marketing

Content marketing takes a creative mind. You need to get inside the head of your customer and know exactly what that person is looking for. Not always an easy task! Plus, you need to keep in mind the rules of SEO and make the page look pretty. Learn the latest news headlines, tips, and tricks to content marketing in today’s business world.

Journalism: The Backbone of Digital Marketing

As a former journalism major at Penn State University, I knew the struggle of finding a self-fulfilling career would be a tough road. It’s not only that many people are vying for a job in my field of expertise; it’s the fact that journalism is a dying art form (or so you think). Newspapers are […]

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What is Thought Leadership Marketing?

Most of you were probably looking at this link, wondering what in the world thought leadership marketing was. Actually, you are probably wondering what thought leadership is. Let me dive into the latter before we get started. Thought leadership is when an individual or group is recognized as an authority of a specialized area or […]

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Your Content Marketing is in My SEO: Why One Can’t Exist Without The Other

Did you ever see that old Reese’s Peanut Butter Cup commercial? The one where one person is walking down the street with a chocolate bar and the other is walking down eating peanut butter and they run into each other? “You got peanut butter on my chocolate!” “Well, you got chocolate in my peanut butter!” […]

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Quality vs. Quantity, Part 2: When There’s Too Much

In our previous blog, we explained how having too little website content on your website could hurt your business. Now we’re going to take a look at the flip side of that coin: When you have too much content. Oh yes, it is possible to have too much content on your website. And yes, having […]

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Quality vs. Quantity Part 1: When There’s Not Enough

There’s nothing worse than going to a website to look something up and not finding the information you’re looking for. It happens more often than not. Some website developers are more interested in how the website looks or how it ranks on Google than whether it gives out the proper information to users. It’s part […]

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You Won’t Believe What We’re Writing About Today!

Ha! Made you look. Admit it, we all fall for some sort of clickbait marketing from time to time. Just trolling through Buzzfeed or Upworthy and you’re bound to click on one article or another. But is clickbait really worth your time as a marketer? First, an explanation of clickbait – when you’re scrolling down […]

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Write your blog post like it’s a novel

It’s NaNoWriMo! Or, for those who don’t know what this means, National Novel Writing Month. For an entire month, wannabe novel writers will sit down in front of their favorite writing device and pound a thrilling story for all the world to see. The goal for this month is to write 50,000 words in one month, […]

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Legal Marketing Lessons: What is Content Marketing Anyway?

It’s the new buzz word in marketing — content marketing. You’ve probably have heard about it from your own marketing gurus. And just doing a casual glance in marketing blogs and news articles, you would think content marketing will solve all your client problems. But what exactly is it? Is it really important? And will […]

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Legal Marketing Lessons: Do I Have to Blog?

There’s nothing worse than staring down a blinking cursor on a blank screen. Especially when you have nothing to say to fill out that blank page. This is what many lawyers may think of when told by the marketing experts he/she needs to be blogging, and now. For some, it’s easier to get up in […]

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