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Legal Marketing Lessons: Gotta Have a Content Marketing Plan, Stan

Legal Marketing Lessons: Gotta Have a Content Marketing Plan, Stan

A few weeks ago, a survey was released that took a look at the state of legal marketing in the U.S. The researchers interviewed in-house counsel from law firms across the nation and asked them a simple question — Are you suffering from information overload? A whopping 96 percent say that not only were they […]

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“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. Or it can be a huge problem, like a lawsuit slapped […]

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Marketing Like a Superhero: Keeping Clients After Rebranding

Marketing Like a Superhero: Keeping Clients After Rebranding

Anyone who knows me knows just how big of a Wonder Woman freak I am. I studied her history and the life of her creator, psychologist William Moulton Marston. I’ve read her comics and followed her life, death, and rebirth over and over again. I even have a tattoo of her symbol on my arm […]

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“Siri, Can You Hear Me?”: The Rise of Voice Search

April 19th, 2017

SEO

“Siri, Can You Hear Me?”: The Rise of Voice Search

A few months back, ENX2 had predicted some of the upcoming trends of 2017 and one of those trends was voice search. We all have this form of technology either in our homes or on our phones. All you have to do is speak to an AI interface who will magically answer your question. The […]

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The Curse of the Blinking Cursor: How Blogging Can Help Your SEO

March 9th, 2017

SEO

The Curse of the Blinking Cursor: How Blogging Can Help Your SEO

I was asked recently by one of our usual collaborators if I had a formula I use when writing blogs and was I willing to share my secrets with her. I was surprised, flattered, and a little confused. Because I really don’t have a formula – I just look around, see what other people are […]

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The AMP Project: What is it and Why is it Important?

February 24th, 2017

Website Design

The AMP Project: What is it and Why is it Important?

There’s been a soft rumbling going on in the world of website design. You keep hearing the acronym “AMP.” In the past year, that rumbling has turned to a grumbling. And now it’s 2017, and it’s everywhere. But what is it? What does it have to do with your website? Why is it so important? […]

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The Power of One Voice: Influencer Marketing

The Power of One Voice: Influencer Marketing

Earlier this week, Forbes ran an article on influencer marketing and how it will dominate social media marketing in 2017. The article states that in a recent report it showed that 66 percent of marketers are adding this to their marketing strategy, and “50% of brands will significantly increase their investment in 2017.” Wow. That’s […]

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Don’t Go Parking Your Domains. There’s Malware Out There.

Don’t Go Parking Your Domains. There’s Malware Out There.

After starting your bookstore empire, you decide it’s time to get your website up and running. You go to a domain purchasing website to buy the perfect URL. While searching you can’t decide on which is the better domain: bobsdiscountbooks.com or bobshouseobooks.com. You buy both and let your marketing team decide the best option. Your […]

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Are Chat Boxes Considered Intrusive Interstitials?

January 20th, 2017

SEO

Are Chat Boxes Considered Intrusive Interstitials?

Chat boxes can be essential for any legal website. It helps your users connect with you instantly to get their questions answered. Sometimes a phone call or a contact form just doesn’t cut it. I know I always hit the live chat box before calling someone, just because it’s easier for me to understand a person’s […]

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Your Content Marketing is in My SEO: Why One Can’t Exist Without The Other

Your Content Marketing is in My SEO: Why One Can’t Exist Without The Other

Did you ever see that old Reese’s Peanut Butter Cup commercial? The one where one person is walking down the street with a chocolate bar and the other is walking down eating peanut butter and they run into each other? “You got peanut butter on my chocolate!” “Well, you got chocolate in my peanut butter!” […]

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