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#MeToo: Sexual Harassment and the Power of the Hashtag

#MeToo: Sexual Harassment and the Power of the Hashtag

I am one of the fortunate ones. I never experienced sexual harassment — in the workplace, that is. Sure I got the catcalls and rude gestures from men while walking down the street, one even had the balls to try and touch me inappropriately while I was walking to the store. Needless to say, he […]

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Journalism: The Backbone of Digital Marketing

Journalism: The Backbone of Digital Marketing

As a former journalism major at Penn State University, I knew the struggle of finding a self-fulfilling career would be a tough road. It’s not only that many people are vying for a job in my field of expertise; it’s the fact that journalism is a dying art form (or so you think). Newspapers are […]

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Happy Thanksgiving from ENX2 Marketing!

November 22nd, 2017

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Happy Thanksgiving from ENX2 Marketing!

Happy Thanksgiving, everyone! During this time of the year, we all take a moment to pause and show appreciation for all the good things in our lives. ENX2 Marketing just wants to take a moment to wish all our families, friends, and loved ones a wonderful holiday season. We are exceptionally thankful to all our […]

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Why Aren’t You Using Snapchat?

Why Aren’t You Using Snapchat?

So, while eating dinner with my colleagues last week, I was talking to my boss about Snapchat. Well, I was really showing her all the different filters that one could use on Snapchat. I applied a deer filter to her face. She looked confused and frightened, as antlers and a little black deer snout digitally […]

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Why Does Holiday Marketing Begin So Early?

Why Does Holiday Marketing Begin So Early?

Halloween was only days ago, and Thanksgiving is still some time away, but holiday advertising and marketing campaigns are in full force, especially Christmas. In fact, they are already annoying (me) to the point of nausea. And, that’s not even the most obnoxious part. For the last few years, stores have been “holiday-fying” their shelves […]

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What is Thought Leadership Marketing?

What is Thought Leadership Marketing?

Most of you were probably looking at this link, wondering what in the world thought leadership marketing was. Actually, you are probably wondering what thought leadership is. Let me dive into the latter before we get started. Thought leadership is when an individual or group is recognized as an authority of a specialized area or […]

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Stories Matter: Why Storytelling is Important in Marketing

Stories Matter: Why Storytelling is Important in Marketing

Growing up, I was a shy kid. I didn’t make friends easily and as a loner, I always preferred to keep my own company. But I got bored easily. So I began creating stories, first in my head and then finally sitting down in front of our old Apple IIe computer. Many an afternoon, I […]

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Choosing the Right Target Audience

Choosing the Right Target Audience

When a new business, big or small, starts trying to figure out what kind of customers they want to have, they often think of trying to have something (a product or service) for everyone. While that is a pleasant thought, you can’t have something for everyone because everyone isn’t your customer. Your business is going […]

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Facebook Isn’t the Past. It’s the Future!

Facebook Isn’t the Past. It’s the Future!

Get ready, world. Facebook isn’t going anywhere. It’s about to be even more of a role in our everyday humanity. The social media conglomerate is going to eat the real world. Literally. It’s going to be our life; our whole life. Facebook’s master plan (insert maniacal, evil laughter) includes virtual and augmented reality, more live […]

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Are 280 Character Tweets Good or Bad? Does It Even Matter?

Are 280 Character Tweets Good or Bad? Does It Even Matter?

As most of the social media world has heard by now, Twitter has decided to test out tweets that are 280 characters, doubling from its original 140 characters. Its goal was to eliminate the restraints that kept people from tweeting more frequently. While this isn’t a mainstay for most users, Twitter is rotating through a […]

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