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Are 280 Character Tweets Good or Bad? Does It Even Matter?

Are 280 Character Tweets Good or Bad? Does It Even Matter?

As most of the social media world has heard by now, Twitter has decided to test out tweets that are 280 characters, doubling from their original 140 characters. Their goal was to eliminate the restraints that kept people from tweeting more frequently. While this isn’t a mainstay for most users, Twitter is rotating through a […]

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Boo! Time to Implement Halloween Marketing Strategies

Boo! Time to Implement Halloween Marketing Strategies

We love Halloween. I mean we LOVE IT. Especially marketers. Aside from Christmas and the Super Bowl, Halloween is a special time for a variety of businesses and organizations. Americans spent over $8 billion last year on of all the “spook-tacular” wonderfulness that is the ghoulish, candy-craved holiday (I am included in that demographic). Just […]

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Is Social Media to Blame for an Increase in Political Bias?

Is Social Media to Blame for an Increase in Political Bias?

Politics is just about a part of every platform nowadays. I mean every platform. It has even found its way into sports, which I thought was darn near impossible to do. You’re probably thinking to yourself: “Here we go… Another 20-something year old hotshot writing about a country he barely knows.” You’re wrong. I want […]

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Marketing to Millennials: Learning the Lingo

September 21st, 2017

Digital Marketing

Marketing to Millennials: Learning the Lingo

Millennials, love us or hate us, are here to stay. Over our relatively short but impressive lifespans, we have added a variety of unofficial terms and sayings to our everyday lingo. For marketers to target today’s millennials in a broader scope, they need to develop a fluency in our language cues, culture and overall uniqueness […]

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Getting Negative Reviews? Here’s What to Do

September 14th, 2017

Digital Marketing

Getting Negative Reviews? Here’s What to Do

From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews you have, there is always going to be a few […]

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Pumpkin Spice is Back! But Only For a Limited Time

Pumpkin Spice is Back! But Only For a Limited Time

Fall is my favorite time of the year. The changing colors of the trees, the crispness of the air, and the smell of pumpkin spice wafting across the land. Breathe the scent in, because it’s here for a limited time. Whoever drinks coffee or enjoys a hot beverage from their favorite coffee house knows what […]

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Don’t Let Your Web Development Team Hold Your Website Hostage

September 1st, 2017

Website Design

Don’t Let Your Web Development Team Hold Your Website Hostage

The popular fact-checking website Snopes is facing a serious legal battle and it has nothing to do with this its source material. Late in July, the company had put up this landing page. To sum up the situation, a vendor that the company has been using is holding the website hostage, not allowing Snopes to […]

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Legal Marketing Lessons: Gotta Have a Content Marketing Plan, Stan

Legal Marketing Lessons: Gotta Have a Content Marketing Plan, Stan

A few weeks ago, a survey was released that took a look at the state of legal marketing in the U.S. The researchers interviewed in-house counsel from law firms across the nation and asked them a simple question — Are you suffering from information overload? A whopping 96 percent say that not only were they […]

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“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. Or it can be a huge problem, like a lawsuit slapped […]

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Marketing Like a Superhero: Keeping Clients After Rebranding

Marketing Like a Superhero: Keeping Clients After Rebranding

Anyone who knows me knows just how big of a Wonder Woman freak I am. I studied her history and the life of her creator, psychologist William Moulton Marston. I’ve read her comics and followed her life, death, and rebirth over and over again. I even have a tattoo of her symbol on my arm […]

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