Family law can be very complex. After all, you’re dealing with the family unit, which can easily become contentious. Be it a divorce, child custody, or alimony payments, family law attorneys have to straddle the line between being a sympathetic friend to their client and an aggressive fighter in the courtroom. Let’s admit it, people come to family lawyers at a stressful and depressing time in their lives. It can be hard, and it doesn’t leave much time for family law marketing.
At the same time, family law attorneys are everywhere. Chances are you have some pretty stiff competition just in your neighborhood, let alone your whole town. And the only way to get a leg up on the competition is to have the proper online resources available to your prospective clients. But who has the time to create a website, post to social media, write a blog, create a Google Ads campaign, and monitor your search engine rankings?
Don’t worry, ENX2 Legal Marketing has you covered with digital marketing for family law attorneys.
Online Marketing for Family Law Firms
The competition for family law firms in one town is tough, let alone the number of firms across the nation. So how can you make sure you’re pulling in all the clients you can, while still dedicating time to the clients you already have?
We’ve got you covered.
Our team of legal marketing experts has the experience and drive needed to level up your family law digital marketing efforts to make you the number one law firm in your area.
Search Engine Optimization
During the first step of family law marketing, our SEO team will research your competition. This includes looking into keywords they rank for while also seeing what keywords are still up for grabs. We know that getting that page one, number one organic rank right away seems like the first thing you need to achieve, but actually, there’s so much more we have to do for you to get there.
If you’ve been told a simple click here and some keyword stuffing there is going to get you to the top of the competition, you’ve been hoodwinked, friends. When it comes to online marketing for family lawyers, SEO is like fine wine – it needs to be aged to perfection. These things take time, and that’s why our search engine optimization professionals will look for any issues in your website–from site speed to user experience, and site structure to the quality of content–to make sure you’ve tapped into all avenues of family law marketing.
But part of the job of the SEO team is to work hand-in-hand with our web developers to make it all happen.
Web Design & Development
As part of our online marketing for family law attorneys, our stellar team of web developers will work with you to create the website of your dreams, all while making sure it’s ADA-compliant and is hitting every mark for user accessibility. Coupled with great images, killer site speed, and content, you’ll be pushing your competitors out of the Google ranks in no time.
Do you still think that the template you’ve used for years is fine? Tsk, tsk. Take a look at what our family law digital marketing team can do for you.
You likely have a logo that represents your firm, and now you need to get that out into the world to start building up your client list. Our graphic designers will make sure your brand is reaching all of your demographics from old-school print ads to flashier digital ads for PPC and social media. We can even design an email blast that you can send to all your clients and contacts!
Some family law marketing agencies only handle digital efforts, but at ENX2 Marketing, we know the importance of adapting to the times while utilizing traditional media outlets. Our team knows how to make these designs unique while also up to industry standards for family law marketing.
You have an amazing website, a growing social media presence, and a shiny new logo. Now let’s talk about blogs. While you’re mending the family unit, we’ll be working to create outstanding content that helps your website rank higher while also helping your clients with questions and concerns they may have.
And fresh content is just another way to get your message out there. Blogs, pages, you name it, we’ll write it. And did we mention our family law marketing team will work around the clock to do this?
We want you to rise above the competition, especially in such a tough sector. And our online marketing for family lawyers will help you get there.
PPC is yet another non-negotiable part of the family law digital marketing toolkit. Why, you ask? Let us answer your question with another question – how do you feel about catching prospects earlier on in their search for a family law firm? What if you could show up in front of them early enough so yours is the only number they end up dialing?
PPC can make this happen. It’s one of the best ways to reach high-value and targeted traffic in real-time and almost immediately. A well-devised PPC campaign will allow your law firm to quickly identify the people who need your services most and present them with a clear call to action in your favor.
However, successful online marketing for family lawyers, including your PPC campaign, requires careful analysis, continued fine-tuning, and data-driven optimization. Managing it well requires full-time commitment – something that the team at ENX2 Marketing can guarantee.
Call the Specialists at ENX2 for Effective Family Law Marketing
Your clients count on you to represent them in some of the most heartbreaking, life-changing cases. Let us take some weight off of your shoulders by dedicating our time to your family law marketing efforts while you dedicate yours to families in need. We have the experience, skills, and resources needed for result-oriented online marketing for family law attorneys.
Contact our legal marketing experts today. Your family law firm will be glad it joined the award-winning ENX2 crew.