Get Your Site The SEO Help It Needs With ENX2
What is SEO?
SEO is one of, if not the most important parts of a digital marketing strategy. It ensures the house (website) is in order, can be crawled and indexed by search engines, and most importantly: that your website shows up to searchers. Chances are you’ve heard this phrase a dozen or so times by marketing experts. You nod your head in agreement and say you understand, but really it might as well be a foreign language. Stop head scratching while we clear things up once and for all, then explain how our SEO services work.
Search Engine Optimization is the digital marketing practice that essentially brings higher quality traffic to your website by increasing website visibility on search engines. This is basically free unpaid organic traffic from Google, Bing, Yahoo, DuckDuckGo, and more. Think of it as a game – whoever can make it to the top of search engine rankings for specific keywords, brands, or content is the winner. The outcome is easy to understand, sure, but the process of getting your website to the top is anything but simple. It takes a combination of great design, awesome content, and a number of other factors to even get ranked. Even then, you have to deal with your competition too!
It’s not something that can be done overnight and you need constant monitoring to make sure you’re still on top tomorrow, or next week, or even next year, and it’s time that you don’t have to spend. If a prospective agency makes one of the following promises – RUN: get your site on page one within the month, increase your backlink profile with “high quality” paid backlinks (a big NO NO), or using influencer campaigns that don’t follow FTC guidelines.
So, after thorough research, phone calls, and negotiations: you hire an SEO company for local search engine optimization or nationwide. And obviously things didn’t go well, otherwise, you wouldn’t be here reading this page right now.
Is Your SEO (Search Engine Optimization) Company Working for You or Against You?
To be clear, there is an abundance of companies out there that do exactly what you do. Just one quick search on Google and you’ll find thousands of listings and companies vying for your client’s business. Each one of those companies either has an internal or external marketing team, who are working hard to make sure they turn all of these prospects into loyal customers or clients.
So maybe you hired an SEO guru who contacted you via your contact form (even as an SEO firm, we get these automated emails every day), or you reached out to them in the same manner. The guru (known industry wide or self proclaimed) makes a lot of promises that we mentioned earlier: that your website will be rising through the ranks within a week and by this time next month, you’ll be on the first page of Google, and you will be making tons of money and have so many leads you won’t know what to do. Promises like these are exciting, aren’t they? You know for sure it’s going to work, especially since you’re spending a lot of money!
Then sadly, after that promised time frame goes by, your website is still on page 7 and falling fast even though your backlink portfolio increased. You’re not getting the number of clients and leads as promised. So what gives?
No response from the SEO guru.
Does this situation sound familiar? Unfortunately, this is commonplace for many companies seeking SEO services and you are not alone. You and others are inundated on a daily basis by digital marketing agencies or individuals with Gmail and Hotmail accounts who promise the world but ultimately don’t deliver on results.
So you hire ENX2 Marketing, and we will do as we promised. We don’t cut corners or use black hat SEO techniques. We custom tailor our white hat SEO services to each individual client. Right from the get-go, you’ll find out how honest we are with our clients, and how much we care about results!
The Proof is in the Pudding When It Comes to SEO
Before we even sit down to meet with you, the first thing our Wilkes-Barre search engine optimization experts at ENX2 will do is run a site audit on your website. This will give us a complete picture of what we’re dealing with. From there, we can better understand the SEO efforts of what needs to be done to truly help your company.
SEO all comes down to statistics – if your SEO services plan is working correctly, you will see an increase in your analytics and your conversion rates over time. If your SEO strategy isn’t being correctly implemented, then you won’t see anything happening. And with a proper site audit, we’ll be able to tell you exactly what your site is missing, what is working, and what isn’t.
Once we know what we need to do for your website, we can give you the best custom-tailored plan to improve your SEO and your online rankings in search engines. Sometimes, it may be drastic – such as a redesigned website with brand new content and blog posts. But in many cases, it may be something simple such as reworking your content or adding new pages monthly with adjustments to your present titles and meta descriptions. Just know that our recommendations are based on data and analytics.
There is also a huge advantage in using a boutique agency such as ourself over larger firms. Bigger agencies generally have boilerplate services that cost you more money in the long run, without the excellent results that we can achieve for you! Check out our blog to get a better understanding of SEO.
A Breakdown of ENX2’s Nationwide SEO Services
We’re not going to reveal the secret to our Pennsylvania SEO company’s success, but we will say it takes a lot of hard work and a lot of commitment on our part!
First of all, let’s clear the air since this may be hard to swallow: no matter what anyone promises, SEO success doesn’t happen within 24 hours. Google’s algorithm constantly changes along with its rules and guidelines, sometimes overnight. This means your website can see an increase one week followed by a drastic decrease the next. In other words, it ebbs and flows. What we can say for sure is that it will take at least six months for a brand new website to start ranking. And even if you have a website already, a total redesign and overhaul for SEO services could take up to nine months before you start seeing a real difference in traffic.
It’s a slow process and there is no magical way to speed it up. You need patience, and time will reward you. If you are looking for more instantaneous results, you need to focus more on search engine marketing (SEM), PPC ads, Shopping ads (for e-commerce businesses), and other services that can give quicker results (hey, we do that as well!). With SEO, you need to remember it is an investment for long-term results that would help replace the cost of quick advertising tactics such as PPC and Google ads.
We have a simple, three-step strategy to make sure your website gets climbing:
Step One – Fixing the Problems
Every SEO campaign starts with a good foundation – your website. We’ll make sure all the kinks are worked out with design and coding, optimize all pages to the fullest, write informative user-friendly content that is rich with keywords, make sure your website is running as fast as possible, and many other technical things that you don’t have to worry about. The end result will have the following features:
- A clear, responsive web design that is easy to navigate on any device
- A quick website that your clients won’t have to wait too long for content to pop up
- All the content is educational and will lead to conversions
- Making sure site structure is mobile and user-friendly as well as search engine-friendly
Step Two – Building the Brand
When your site goes live, then comes the secret part. Not that it’s a secret, but these are actions that you might not see: it’s called building your brand. You see, in order to really rank on Google, not only do you need to have a great website, but you have to have some authority in your field of expertise.
So how do we build your brand? There are several methods of doing this:
- Building up your social media accounts (such as Facebook, LinkedIn, Instagram, and Twitter)
- Claim and clean up any old or current local citations, like Google Business
- Monitor crawl errors and set up proper redirects
- Managing your online reputation
- Gaining high-quality backlinks for your website organically
Among other things.
Step Three – Maintaining Your Presence
This is the step that many companies forget about. You go through all the trouble to get everything squared away, you get to the top, but then you shut it down. You can’t do that. As we said before, SEO is constantly changing. Google changes its algorithm at least once every other month. And the longer you don’t touch your website, the longer it gets stale and begins falling down.
ENX2 will constantly maintain your website by updating current content, adding new content, and monitoring all aspects of the site to make sure no errors pop up. To you, it may not be as labor intensive as the first two steps, but this step is the most important and the hardest. If one page falls in ranking to a competitor, we have to analyze and figure out why, then come up with the right solution to the problem.
We’re Not Guaranteeing Results – Just Improvement
There is no guarantee to make you number one on Google. To be realistic, you may not want to be number one; according to research, many clients will choose anyone in the first three positions of Google and not necessarily the first guy on the totem pole. What you really need is not a search engine optimization company that promises results. What you need is a search engine optimization company that promises a better ROI, and that’s ENX2 Marketing!
If your company is in need of search engine optimization, then don’t wait. We offer comprehensive services in Pennsylvania, Wilkes-Barre, Scranton, and the United States. Contact nationwide SEO company ENX2 Marketing today to schedule your site audit.