Digital Marketing

It’s easy to get left behind in the digital marketing world. With website design, SEO, content marketing, social media, and PPC advertising, it can change at a whim. But ENX2 Marketing has you covered. Learn the latest news and trends happening in digital marketing these days and get your business going in the right direction.

Your Brand Needs the BEST LOGO EVER

Designing a logo for your business is simple, right? Think again! A logo is your brand’s visual identity. While using one of those free logo generator websites might be a quick and easy option if you need something on the fly, perfecting your logo with the help of an expert logo designer will help your […]

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Marketing with Memes: Yes, You Read That Right

Memes. You love them. You share them with your friends, and you get a good laugh out of them. They’re everywhere in every corner of the digital world. Whether it’s spoofing a famous moment or making fun of an infamous sports play, memes are a constant part of the online experience. They are practically an […]

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The Super Bowl is a Marketer’s Dream

My favorite time of the year is only days away. It’s the day that the New England Patriots add another Lombardi Trophy to their collection. I’m kidding (not really). I’m talking about the Super Bowl! If it wasn’t obvious above, I’m pulling for the Patriots when Super Bowl Sunday rolls around in the coming days. […]

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A New Marketing Tool: Virtual Reality

When it comes to digital marketing, there are hundreds of tools businesses use to promote their vision with fans, customers, and clients. As the future keeps progressing, so do the tools marketers use. Social media platforms, Google analytics, and graphic design programs to name a few. But, it’s time to start thinking about how an […]

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Why Does Holiday Marketing Begin So Early?

Halloween was only days ago, and Thanksgiving is still some time away, but holiday advertising and marketing campaigns are in full force, especially Christmas. In fact, they are already annoying (me) to the point of nausea. And, that’s not even the most obnoxious part. For the last few years, stores have been “holiday-fying” their shelves […]

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Stories Matter: Why Storytelling is Important in Marketing

Growing up, I was a shy kid. I didn’t make friends easily and as a loner, I always preferred to keep my own company. But I got bored easily. So I began creating stories, first in my head and then finally sitting down in front of our old Apple IIe computer. Many an afternoon, I […]

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Choosing the Right Target Audience

When a new business, big or small, starts trying to figure out what kind of customers they want to have, they often think of trying to have something (a product or service) for everyone. While that is a pleasant thought, you can’t have something for everyone because everyone isn’t your customer. Your business is going […]

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Boo! Time to Implement Halloween Marketing Strategies

We love Halloween. I mean we LOVE IT. Especially marketers. Aside from Christmas and the Super Bowl, Halloween is a special time for a variety of businesses and organizations. Americans spent over $8 billion last year on of all the “spook-tacular” wonderfulness that is the ghoulish, candy-craved holiday (I am included in that demographic). Just […]

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Marketing to Millennials: Learning the Lingo

September 21st, 2017

Digital Marketing

Millennials, love us or hate us, are here to stay. Over our relatively short but impressive lifespans, we have added a variety of unofficial terms and sayings to our everyday lingo. For marketers to target today’s millennials in a broader scope, they need to develop a fluency in our language cues, culture and overall uniqueness […]

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Getting Negative Reviews? Here’s What to Do

September 14th, 2017

Digital Marketing

From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews you have, there is always going to be a few […]

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