Digital Marketing

It’s easy to get left behind in the digital marketing world. With website design, SEO, content marketing, social media, and PPC advertising, it can change at a whim. But ENX2 Marketing has you covered. Learn the latest news and trends happening in digital marketing these days and get your business going in the right direction.

Boo! Time to Implement Halloween Marketing Strategies

We love Halloween. I mean we LOVE IT. Especially marketers. Aside from Christmas and the Super Bowl, Halloween is a special time for a variety of businesses and organizations. Americans spent over $8 billion last year on of all the “spook-tacular” wonderfulness that is the ghoulish, candy-craved holiday (I am included in that demographic). Just […]

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Marketing to Millennials: Learning the Lingo

September 21st, 2017

Digital Marketing

Millennials, love us or hate us, are here to stay. Over our relatively short but impressive lifespans, we have added a variety of unofficial terms and sayings to our everyday lingo. For marketers to target today’s millennials in a broader scope, they need to develop a fluency in our language cues, culture and overall uniqueness […]

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Getting Negative Reviews? Here’s What to Do

September 14th, 2017

Digital Marketing

From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews you have, there is always going to be a few […]

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Pumpkin Spice is Back! But Only For a Limited Time

Fall is my favorite time of the year. The changing colors of the trees, the crispness of the air, and the smell of pumpkin spice wafting across the land. Breathe the scent in, because it’s here for a limited time. Whoever drinks coffee or enjoys a hot beverage from their favorite coffee house knows what […]

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Marketing Like a Superhero: Keeping Clients After Rebranding

Anyone who knows me knows just how big of a Wonder Woman freak I am. I studied her history and the life of her creator, psychologist William Moulton Marston. I’ve read her comics and followed her life, death, and rebirth over and over again. I even have a tattoo of her symbol on my arm […]

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Don’t Go Parking Your Domains. There’s Malware Out There.

After starting your bookstore empire, you decide it’s time to get your website up and running. You go to a domain purchasing website to buy the perfect URL. While searching you can’t decide on which is the better domain: bobsdiscountbooks.com or bobshouseobooks.com. You buy both and let your marketing team decide the best option. Your […]

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The Future Will Be Virtual?: VR Technology

On the advice of a good friend of mine, I decided to purchase a Google Cardboard head mount. The device is a cheap virtual reality viewer that’s meant to encourage development and interest in VR technology. It’s pretty clever — the virtual reality viewer is basically a cardboard box with two lenses. It’s so simple that there are […]

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The Perfect Pitch

Garnering new clients is one of the most important aspects of marketing. The pitch is an imperative part of gaining new clients. There are a variety of ways a pitch can go wrong, so you need to know the do’s and don’ts of delivering a pitch. The dos: The first thing to do is keep […]

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In Order to Work, You Need to Network

Networking is one of the most important aspects of running a company. Without it, clients would not be aware of your services and your business would cease to continue improving. You may think the only ways of networking are the traditional meetups, such as: Conferences Award ceremonies Trade shows These events all have one thing […]

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How Digital Marketing Could Have Changed the Movie:
“Legally Blonde” Ahead of its Time?

We all remember the iconic movie in which a stereotypical “dumb blonde” gives up her superficial ways to attend Harvard Law School. We all remember the quintessential moment of an unexpected twist at the end with the daughter confessing to a murder. We all loved the memorable quotes, such as, “Elle Woods; Welcome to Harvard” […]

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