Digital Marketing

It’s easy to get left behind in the digital marketing world. With website design, SEO, content marketing, social media, and PPC advertising, it can change at a whim. But ENX2 Marketing has you covered. Learn the latest news and trends happening in digital marketing these days and get your business going in the right direction.

Why Does Holiday Marketing Begin So Early?

Halloween was only days ago, and Thanksgiving is still some time away, but holiday advertising and marketing campaigns are in full force, especially Christmas. In fact, they are already annoying (me) to the point of nausea. And, that’s not even the most obnoxious part. For the last few years, stores have been “holiday-fying” their shelves […]

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Stories Matter: Why Storytelling is Important in Marketing

Growing up, I was a shy kid. I didn’t make friends easily and as a loner, I always preferred to keep my own company. But I got bored easily. So I began creating stories, first in my head and then finally sitting down in front of our old Apple IIe computer. Many an afternoon, I […]

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Choosing the Right Target Audience

When a new business, big or small, starts trying to figure out what kind of customers they want to have, they often think of trying to have something (a product or service) for everyone. While that is a pleasant thought, you can’t have something for everyone because everyone isn’t your customer. Your business is going […]

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Boo! Time to Implement Halloween Marketing Strategies

We love Halloween. I mean we LOVE IT. Especially marketers. Aside from Christmas and the Super Bowl, Halloween is a special time for a variety of businesses and organizations. Americans spent over $8 billion last year on of all the “spook-tacular” wonderfulness that is the ghoulish, candy-craved holiday (I am included in that demographic). Just […]

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Marketing to Millennials: Learning the Lingo

September 21st, 2017

Digital Marketing

Millennials, love us or hate us, are here to stay. Over our relatively short but impressive lifespans, we have added a variety of unofficial terms and sayings to our everyday lingo. For marketers to target today’s millennials in a broader scope, they need to develop a fluency in our language cues, culture and overall uniqueness […]

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Getting Negative Reviews? Here’s What to Do

September 14th, 2017

Digital Marketing

From an award-winning, internationally recognized tech company to a local mom and pop breakfast joint, no business is safe from negativity when it comes to online reviews. Regardless of how great your business model is and the hundreds to thousands of remarkable comments and reviews you have, there is always going to be a few […]

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Pumpkin Spice is Back! But Only For a Limited Time

Fall is my favorite time of the year. The changing colors of the trees, the crispness of the air, and the smell of pumpkin spice wafting across the land. Breathe the scent in, because it’s here for a limited time. Whoever drinks coffee or enjoys a hot beverage from their favorite coffee house knows what […]

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Marketing Like a Superhero: Keeping Clients After Rebranding

Anyone who knows me knows just how big of a Wonder Woman freak I am. I studied her history and the life of her creator, psychologist William Moulton Marston. I’ve read her comics and followed her life, death, and rebirth over and over again. I even have a tattoo of her symbol on my arm […]

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Don’t Go Parking Your Domains. There’s Malware Out There.

After starting your bookstore empire, you decide it’s time to get your website up and running. You go to a domain purchasing website to buy the perfect URL. While searching you can’t decide on which is the better domain: bobsdiscountbooks.com or bobshouseobooks.com. You buy both and let your marketing team decide the best option. Your […]

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The Future Will Be Virtual?: VR Technology

On the advice of a good friend of mine, I decided to purchase a Google Cardboard head mount. The device is a cheap virtual reality viewer that’s meant to encourage development and interest in VR technology. It’s pretty clever — the virtual reality viewer is basically a cardboard box with two lenses. It’s so simple that there are […]

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