Personal injury law is fiercely competitive. If you want to go head-to-head with the other law firms in town, you need to promote your practice and attract new clients. This is where personal injury law firm marketing can help you. It can work wonders in positioning you as a leading legal services provider, while also setting you apart from competitors. Here are six personal injury marketing ideas to set you on the right track.
1. Improve Your Website Conversion Rates
If you are already marketing on digital platforms, you probably know about the importance of having a business website. Rest assured that most people looking to hire a personal injury lawyer will check your site before contacting you.
That’s why it’s important that your law firm’s website is optimized to convert visits into calls and inquiries. A proper CRO (conversion rate optimization) strategy can be helpful in this regard. It doesn’t need to be complex, it can be as simple as placing CTA (call to action) elements strategically on each page of your website. At the end of a section or at the end of a page is usually the best place.
Consider placing different CTAs on your website, including a phone number, a “Contact Us” button, or even incorporate live chat. These will be instrumental in boosting conversions.
2. Tap into the Power of Personal Injury Lawyer SEO
An effective SEO strategy can get you a spot on Google’s coveted first page. The higher your rank, the more likely you are to show up in relevant search results.
Personal injury lawyer SEO does take time, effort, and considerable money. The rewards, however, are large. In fact, few other personal injury lawyer marketing tactics produce the kind of results SEO can, in terms of getting new cases and scaling. The best thing about it is that it results in a lower cost per case acquisition, generating a higher ROI.
For best results, personal injury law firms should implement organic as well as inorganic SEO. However, you should also know that personal injury lawyer SEO is extremely competitive and is a job that requires a lot of experience.
3. Publish Well-Written Content
When it comes to personal injury marketing ideas, content cannot be far behind! Engaging, error-free content, packed with information, will establish you as an expert in your industry. When people trust that you know what you’re talking about, they’ll be more inclined to talk to you when they need legal representation.
You should focus on creating posts and other types of content to build traffic organically over time. As often as you can, write on topics your practice regularly gets questions about. Put the insightful information and answers you have into words people can read.
Be sure to have this content published on your website’s blog or on guest posting platforms to showcase your knowledge and skills to potential clients.
4. Upgrade Your Social Media Posts
Social media platforms can make it easier for you to connect with a broader audience. Plus, you can use social media to boost client engagement and increase sales.
Here are a few effective personal injury marketing ideas that can help maximize your results on social media.
- Post about your successes and victories in the legal sphere. You can emphasize the positive outcomes, the settlements you’ve won, and so on. Mention how your services transformed the lives of your clients for the better.
- When your clients write you a testimonial on any platform, share it on your social media accounts. You can also express gratitude for their kind words or delight about being able to help yet another personal injury victim.
- Try and optimize your reach on your social networks to ensure that the maximum number of people can see your posts. Publish content either on your personal profile or boost your posts with a marketing budget if using a dedicated law firm business page.
5. Run Pay-Per-Click (PPC) Campaigns
One of the primary benefits of PPC is its ability to fetch results quickly. Not only can it get you to the top of the search results, but it can also aid keyword research. Furthermore, PPC allows users to become more familiar with your brand.
Many marketers swear by Google Search Ads for this purpose. You should start seeing results soon after setting up your target keywords, ads, geo-targeting, and landing pages.
Bear in mind that personal injury law is highly competitive in the Google Ads space and you may end up spending hundreds of dollars for a single click. But there are a few ways to lower your cost per click (CPC), such as improving your Quality Score. This will help reduce your costs while maintaining the same Ad Rank in bid auctions.
6. Encourage Online Reviews
Once you finish litigating for a client, ask them to leave a review on your website. Receiving positive online reviews is a great personal injury marketing idea because it can also help inspire trust among potential clients. Consider using the Google reviews platform to show them just how reliable your law firm is.
To encourage reviews, send a reminder to clients asking them to share their experience of working with you. The more favorable reviews you garner, the more trustworthy you’ll look. Further, others who are in the same unfortunate situation as your clients will find their way to you.
Trust ENX2 with Personal Injury Law Firm Marketing
When you’re wholly immersed in fighting for your clients, the last thing you’ll be able to make time for is creating an optimal mix of personal injury law firm marketing tactics. This is where ENX2 Marketing comes in. If you need help with your website or converting prospects into paying clients, our team will equip you with the right solutions.
Contact ENX2 Marketing for all your personal injury law firm marketing requirements. You’ll be glad you did!
