Have you ever thought about opening up a new office location, or maybe partnering with another business to advertise each other to your customers? Expansion can be really good for business. It exposes you to new potential customers and broadens the reach of your brand. These expansions and partnerships have a name too: satellite locations. To push this expansion even more, you can add these satellite locations to your Google My Business (GMB) profile as well.
What is a Satellite Location Exactly?
By definition, satellite locations are small offices or branch offices that are a part of the business, but not a part of the business’s main office. Satellite locations can also work out of other businesses, even ones that aren’t in the same industry as the original business.
They aren’t just empty offices for brand awareness. They should also be displaying your services to an underserved area. They can also help employees improve their quality of life factors by:
- Offering opportunities for promotion
- Creating work locations closer to employees’ homes
- Giving employees experience opportunities
What is a GMB Satellite Location?
Google My Business is a service that Google offers to businesses free of charge. Through this service, they list personalized business information that they show to people looking for your business on their platform. They do this because it helps their users get the information they want. The thing is, they will create these profiles even if you don’t claim them, so it’s best that you claim yours, fill it with accurate information, and get that extra traffic. Having the correct information on your GMB will help convert traffic into clicks since people looking for your business will get confused by information that isn’t accurate.
A GMB satellite location is an addendum to your original listing. It allows Google to show another address to people who are in your satellite location’s service area. Even if this satellite location isn’t a place for people to physically visit, they should see this location’s online information rather than another office that doesn’t serve them.
Is Having Multiple GMB Listings in One Place Allowed?
A brand new office or a business partner’s office can serve as a satellite location. You can have multiple businesses in one location, as long as they are legitimate. Google has many different resources for people looking to familiarize themselves with GMB’s rules, regulations, and recommendations.
How Can You Add a Satellite Location to Your GMB?
Talking about satellite locations and your GMB would be pretty useless if you don’t how to make one. Google’s guides are not the most straightforward, so we will explain the process the best we can.
- To add a satellite location to your Google Business profile, you first have to be signed into your account. Make an account and claim your main location first if you haven’t already. You cannot add a satellite location if you don’t have a main location. If you have multiple main locations that you would consider, you will have to pick one to be the main location on Google. We recommend choosing the closest main location, or if they’re similar in distance, then pick your oldest and/or busiest location.
- Once you’re signed in, click on “Manage locations” or “Manage your business” if you already have multiple main locations. This should bring you to a page where adding a satellite location is now an option.
- Select the location you want to add a satellite location to. This means that the satellite location will be backed up and connected to the main location it’s a satellite of.
- On the left-hand side menu, click on “Info.” This should bring you to a list of information about the location that can be edited at any time.
- Scroll down to the “Address” section and click on the pencil icon to edit it. This is where you will add the address of your new satellite location. Make sure that you include the complete address, including street name, city, state, and postal code. This is how Google searches and finds the correct location.
- Click on “Apply” to save the changes.
After saving the changes, Google may need to verify the new satellite location. Just like when you create and confirm a GMB listing for your main location, you need to go through the verification process for the satellite location. One of the best and safest ways to verify the location is to have a postcard sent to the new address that you can use to verify the location. Once the satellite location is verified, it should appear on your Google Business profile.
Need Help Figuring Out Google My Business? Contact ENX2 Legal Marketing For Help
When you’re trying to grow your business, what you always want to eventually do is expand. Expansion means that you’re growing, growth means that you are successful, and success gives you ample opportunity to expand your business. It’s a cycle that repeats itself again and again, but if you’re not familiar with all the technology at your disposal, you can get help.
Even with a step-by-step guide, services like Google My Business can be difficult to operate for someone who is not technologically savvy or has time to learn it. Instead of trying to figure out everything you need to do to market your business yourself, you can get help.
The experts at ENX2 Legal Marketing have the experience, knowledge, and capability to keep your business’s online presence up and running. Contact us today for help.