If you’ve spent any time researching ways to improve your digital marketing strategy, you know that your website needs content. It’s easy to see why content marketing is so important – without any content on your website, you have nothing to offer users. You may have a business that can benefit them, but there’s no way for users to come to this conclusion without the right content. However, this is far from the only thing you need to improve your website’s success. 

While content marketing is its own endeavor, it also overlaps with SEO in many ways, so it’s difficult to do one without considering how it impacts the other. 

Target More Keywords

Keywords are the cornerstone of SEO. You need keywords to help search engines understand what your content is about and to rank for users’ searches. Of course, there aren’t many opportunities to target keywords if you don’t have a website rich with valuable content. With a small amount of content and not many pages on your website, there are only so many keywords you can include. You may be able to target broad terms that explain your business, but these are more likely to have a higher amount of competition. 

By creating content frequently, you have more chances to include important keywords in your content that can rank for what users in your audience are looking for. This includes not only the main keywords that cover what your business does but any other relevant keywords that could help bring in more traffic. More relevant keywords can only help give you more chances to bring traffic to your website.

Increase Dwell Time

You don’t only want users to visit your website, you want them to spend time on it. If you’re bringing in a lot of traffic, but users leave quickly after visiting your website, this might not have the impact you hoped for. Dwell time is a metric that can help you determine how well your web pages are performing, but isn’t a direct ranking factor. However, just because a metric isn’t a ranking factor, doesn’t mean it can’t tell you important information regarding your website’s performance. 

Dwell time is a good indication of how much users like your content. If people get to a page and then aren’t spending enough time on it to really read it or get anything out of it, that’s a sign that it isn’t as valuable as you expected. When dwell time is high, you know users are staying on your website and reading what information you’ve provided. As search engines want to provide the best results for users, if you have a higher dwell time, you can feel confident knowing that users are interested in what you have to say. A lower dwell time can indicate that you aren’t meeting users’ needs. With more engaging, informative content, you can keep users on your web pages longer.

Encourage Backlinks

While there are many link-building tactics, you won’t get very far if you don’t have anything for people to link back to. People want to link back to content that they found valuable and share it with others, so content marketing is key if you want to earn more backlinks. No one is going to link to sparse pages that don’t provide anything.

You may use different link-building strategies to get more backlinks, but in some cases, you may earn these without having to do any extra work yourself. Unique, valuable content can earn links on its own without any intervention on your part. This can happen naturally when you have something important to share with your audience. Having content that’s worth linking to can also help if you’re trying different link-building tactics on your own.

Get Your Website Crawled

When you start your own website, it doesn’t just magically show up in search results. Search engines have bots that crawl the pages of your website to figure out what they’re about and what searches they can rank for. Crawling is essential to bring traffic to your website and improve its rankings, and there are a few different ways you can help it get crawled more efficiently. One way of helping your website get crawled more frequently is by creating new content and updating old content.

When you upload new content or update old content, you can help your website get crawled. Not only will bots crawl these new and updated pages, but internal linking can help them crawl your other pages more frequently as well. Fresh content can encourage search engines to crawl your pages more often and learn more about existing pages, which can help improve the way they rank them.

Enhance User Experience

Users are what it’s all about. While you want to consider both users and search engines when you create your digital marketing strategy, search engines’ priority is users. How search engines rank your web pages depends on the value they think they have for users. Because of this, user experience is important to consider when trying to improve your SEO. Fortunately, content marketing is a great way to enhance user experience on your website. 

Users want information, and they want it in a way that’s easy to understand and interact with. Content marketers understand what information users are looking for so that businesses know what topics they need to cover. If you can provide the right content for your audience, you’re working towards giving them a positive experience on your website. Content is also unique in that it provides something without asking for anything in return in most cases. This makes it all about providing users with value without your business getting anything from them. Content marketing is centered around users, and if your content shows that it’s valuable for users, you could be rewarded with better rankings. 

Get Content Marketing Services That Can Improve SEO

Every part of your digital marketing strategy should work hand in hand. However, managing one aspect of digital marketing, let alone multiple, is a lot of work. You might not have time to create your own content or boost your website’s rankings or really understand how the two go together. This is why you need content marketing services from ENX2 Marketing. We offer content marketing services and any other digital marketing services you need to get more out of your website.

Contact us today to learn more about how we can help!