When it comes to creating a website, two terms that are important to understand are “blog post” and “website page.” There are some similarities between the two, but they serve two different purposes. Most quality sites will have both.
Blog Posts
The word “blog” is an abbreviated form of the term weblog. The purpose of early blogs was to publish a blogger’s thoughts on a regular basis. Blogs are updated on a relatively routine basis. Some large sites will have multiple posts each day. Smaller blogs may have a new post once a week or once a month.
Blogs will generally have a timestamp with the time and date of the post. Sites will organize these posts chronologically so that the most recent post will show up at the top of the page, and the oldest post will show up at the bottom of the site. Additionally, subscribers will get a notification when you, as a blogger, submit a new post; this step can help drive more traffic to your site. The best bloggers will categorize their blog posts, and subsequently, you’ll want to list your posts under a specific category or attach tags to your posts so that your readers can easily navigate to the type of post they are seeking.
Pages
Whereas a blog is made up of regular posts that share your thoughts periodically, website pages are comprised of static content. These pages will usually be set up in addition to your homepage, which will frequently have your blog displayed prominently. You’ll want to revise your web page content occasionally to keep pages up-to-date, but the general structure of the content will remain static over time. For example, your contact page will likely have your email address and your social media handles so that your readers can contact you. There is no need to change this unless your contact information changes.
You might also have static pages that link to any products that you’re looking to sell. Pages can include multiple listings and links that will direct your readers and customers where you’d like them to go. You can add or delete pages as the need arises, but they will generally remain quite consistent over time.
Most websites will have a combination of blog posts and web pages. Google likes to see blogs that are regularly updated with new posts, but adding new pages frequently is not necessary. You should only add pages on an as-needed basis. Most sites will want to have pages that inform visitors of any contact information and legal disclosures that regulatory agencies in the US or EU require of publishers. Regardless of where these pages show up on your web site, you’ll want to have them easily accessible for your readers.
Contact ENX2 Marketing for All Your Website Content/Blog Post Needs
ENX2 Marketing has a team of experts in blogging, page writing, and SEO. We can take over your content marketing strategy and help your pages and posts rank well in the major search engines like Google and Bing, which will result in more traffic and leads. Contact us today and let us help you build your brand with the best practices you need and the search engines demand!