No one knows your business better than you. It’s your baby, after all. You spent years making your dream into a reality. But now comes the hard part — getting people to help your dream become something special.
Of course, the way to do this is through your marketing efforts. But who has the time? You have a business to run! Employees to handle, bills to pay, customers to please. Marketing is the farthest thing in your mind. So, you decide the easiest solution is to hire a marketing company to handle it. You don’t have to worry about the part now, right? After all, they are the idea people. They know how to get your customers without any help from you.
Well, no, not exactly. Sure a good digital marketing company will get customers through your business’ front door. But we can’t do it alone. Many of our clients have had problems in the past with marketing companies not getting the business. But after learning about the client, we’ve discovered that it’s not all the past marketer’s fault. Marketers are not magicians. Sure, we’re creative and we know how to reach your customers, but if you don’t help us, how can we help you?
Any business, big or small, should have a clear idea of what it is. For instance, ENX2’s mission is to use marketing methods, both traditional and digital, to help promote the brands of our clients. We not only use persuasive techniques to get customers for our clients, but we also want to engage our clients’ customers through motivation and inspirational methods. Since we know exactly what ENX2 is all about, as marketers we know how to promote this brand.
So when you hire a marketing company, don’t just expect them to magically create a plan that will get you customers without your help. When meeting with your marketing team, offer them answers to these questions:
- In 100 words or less, sum up your business. What is it? What’s your mission statement?
- What is the type of customer you are looking for? Obviously, a loyal one but are you catering to a younger crowd? Or more women than men?
- How do you see your business? For example, do you see it edgy or is it more traditional?
- What do you expect from your marketing company? Do you want weekly reports? Monthly newsletters? Daily social media postings?