An industry growing in size and becoming more widely relevant (as if it wasn’t before) is that of graphic design. Many may hear these words and think of posters or a logo, or even visualize video games as they hear the term “graphics.” All of which would be correct within the nature of designing graphics, as the specific definition reads, “the art or skill of combining text and pictures in advertisements, magazines, or books.” Although it covers much more than the three.
What a lot of people don’t realize is that design is put into everything they see. For example, a road sign has a certain font, shape, color and/or image placed on it at the time of making. The art was created in a specific way to ensure each driver would easily recognize and understand the meaning. Furthermore, the texture and material used is another source of design as when your headlights shine against them in the dark, they reflect the light making them extremely visible. More or less, all visual content is a type of graphic design. Some are practical, and some not so much.
Back in the day, say around Woodstock for example, all design was done by hand. When making posters for that kind of event, they had to hand draw letters and shapes they wanted to be on each one, cut them out, paint them, and stamp them against the poster. A long-trusted process that created very authentic and individualized content, yet limited design as it took some time and was difficult as it required a lot of artistic experience. As technology grew, the craft has grown with it producing programs such as Adobe developing into a user-friendly experience. They were used to practice and create digital drawings, edit photos, videos, or make booklets, magazines, or brochures. Anyone who purchases these apps can become a designer now, however, with practice as it still takes time to master the craft.
One of my first projects was recreating the Woodstock brand. I wanted to capture the originality of the festival, yet make it look as it would if it had evolved throughout the past 50 years. Therefore, I decided to use the original font and colors, while modernizing the look of the iconic bird by giving it a clean shape and a set of headphones. Using the original font involved me redrawing it out in Illustrator (my personal favorite program) because it didn’t exist. If you take a look back at the posters you will see the disarray of the letters as they vary in shape and size, yet still effectively look as one.
My project is an example of the process a designer may go through to effectively convey the look and feel they want the consumer, or target market, to experience. Most people are visual learners, and therefore, remember the things they see rather than read, making graphic design a very powerful tool used to grab your attention. It takes place on all platforms through digital and print. Think of the clothes you wear, the cover art of your favorite album, or even the design and color of your bedspread. Why were they created in that way, and why did they speak to you specifically?
Due to its powerful nature, graphic design is seen in many forms to conjure your opinion or sway your outlook. That is why it’s a main source of marketing and also why it takes experience to get results. Here at ENX2 Marketing, we know how to make your image more appealing through graphic design. It’s an art form we’ve been mastering and have been continuously receiving amazing results.
If you need help with graphic design, don’t wait to give us a call. We know we have what it takes to help you reach your true potential, and we know you don’t want to miss out. Check out our web designer Mike’s work with our client Fellerman & Ciarimboli!