What would you do if you won tonight’s Powerball? Let’s say that you’ve won the Powerball for $1.5 billion all by yourself. What do you do with your new money? Well, that is after paying off your debts, your family’s debts, helping your friends out, and spending it some necessary items like a new car or a home. Maybe with what you have left, you’ll want to start a business or start a non-profit foundation and help others. Well, don’t forget you will need to still hire a company to do all your digital marketing such as create a website, work on your social media, fix up your SEO, create PPC campaigns, and many other things. After all, you will need the rest of the people in the world to follow you and learn about all the new things you are going to be venturing into now that you’re rich. (And if this is really a goal of yours, and you do win, you may want to give us a call. Just sayin’).

People right now across the nation are hoping and wishing and praying that it could happen to them. Yes, everybody. Even me and you. If I could just imagine it hard enough — it could happen. I could be that one success story and be first in history to win the largest amount ever recorded in lottery life. Think of it — local news, national news, and world news! No more money troubles and life will be great.

You can equate your prayers for the Powerball with that of the small business owner. Just like you’re hoping for fortune to smile upon you, any business owner just started out is doing the same thing. That owner is hoping and wishing and praying that the business will be seen by everyone and it will just explode overnight. Just like the lucky Powerball winner in tonight’s drawing, by tomorrow morning people will know that business’s name. That business turns out to be the next big thing that everyone is talking about and the owner becomes very wealthy. And life will be great.

But let’s just hop off that wishing cloud for a moment. Just like winning the lottery has only a chance of 1 in a billion, starting your marketing plan and expecting an overnight success story with a new business is probably about the same odds.

There is a wise saying of getting rich quick: “Wealth from get-rich-quick schemes quickly disappears, but wealth from hard work grows over time.” At ENX2 Marketing, believe this is true. Now we are not saying that we wouldn’t want to win the lottery by any means — in fact, bring it on, we have student loans that need to be paid off! — but in reality, it just isn’t likely to happen. Same can be said about marketing a new or even well-established business — a really good plan is not going to bring overnight success as much as we want it to. Great things take time, attention to detail, and a lot of hard work.

Whether you win the lottery on Wednesday, January 13, 2016, and you eventually will start a company or foundation or a small business owner in need of a great marketing team — we are here for all your needs. Web design and development, SEO, PPC, social media, blogging, and so much more. Contact us today for a consultation.