You probably have many different social media accounts for yourself – Twitter, Facebook, Instagram, Tumblr, etc. But does your company?
These days, many businesses rely on one form of social media to reach their target audience. Facebook, for example, is most commonly used because it is assumed that most people have an account on it. But for small businesses, using multiple forms of social media is important for your company’s success and is incredibly simple.
Each social media website provides users with a different experience. Instagram is made entirely of pictures and has a very casual vibe as opposed to LinkedIn which is text-heavy and business-oriented. A Tweet can only be 140 characters of text but a Facebook post can be lengthy and offer a more visual experience. Building your post into something unique for each social media outlet keeps your audience entertained if they follow you on multiple sites and it’s important to tailor each post to the type of person who will see it.
Social media marketing is inexpensive, easily accessible for everyone, and creates a certain trustworthiness between the customer and the business. With knowledge about multiple social media platforms under your company’s belt, you’re able to better gain the attention of customers using one of the easiest ways there is. You can make your followers feel like a part of the company — or even part of a bigger movement — based on how often you respond to them and how included they feel in your online presence. Marketing your business across many websites surrounds consumers with the messages of your company no matter which way they turn.
Using multiple forms of social media creates another opportunity for exposure through SEO. You may think it’s easy for customers to find the information they’re looking for through search engines, but your presence on as many platforms as possible ensures that your company will be the one they find when searching for what your company has to offer.
Certain websites, such as Facebook, have a HUGE amount of users, so your company may get lost in a sea of similar businesses. While Facebook is currently the most popular, it may be easier for users of smaller social media sites such as Google+ to find your company. You’ll become a bigger fish in a smaller pond, and that’s not always a bad thing!
Most importantly, each person has their favorite form of social media that they use more than anything at all, and by creating more than one account, you can reach as many members of your target audience as possible. Each site has its own niche — its pros and cons — and each one is important to share as much information as possible for your company. Get the word out there about what it is you have to offer, and get it out as quickly and efficiently as possible.
And if you need help with your social media, you should speak with the experts. Contact ENX2 Marketing today for a free consultation and we’ll make your social media shine.