Social Media Marketing

Who doesn’t love going on social media to find out what their friends are up to? Actually, social media can be a great promotional tool for your business, as well as help with the SEO. But what can you possibly post on these sites? We got you covered. Learn the latest news headlines, tips, and tricks to social media marketing in today’s business world.

Facebook, Don’t Go Breaking My Legal Marketing Heart

In light of all of the news surrounding Facebook and data privacy, law firms and legal marketers who advertise their services on Facebook are wondering if their information is safe. Last week, Facebook’s CEO, Mark Zuckerberg, testified before Congress in regards to the Cambridge Analytica data privacy scandal, in which more than 87 million Facebook […]

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Why Your Law Firm Needs Instagram

I think it’s safe to say that the argument about whether a law firm needs social media or not is over. If you’re a lawyer and you think you don’t need it, you might be crazy. Scratch that. You are crazy. Social media is one of the keys to online communication. Whether it’s between friends, […]

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Your Social Media Should Be More Social

As a 25-year old, I have seen a surprising amount of what’s considered good business practices along with my fair share of bad ones. Most of these practices have occurred within marketing, journalism, and the entire digital media spectrum that I’ve seen to this point in my young life. One of the aspects of this […]

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#MeToo: Sexual Harassment and the Power of the Hashtag

I am one of the fortunate ones. I never experienced sexual harassment — in the workplace, that is. Sure I got the catcalls and rude gestures from men while walking down the street, one even had the balls to try and touch me inappropriately while I was walking to the store. Needless to say, he […]

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Why Aren’t You Using Snapchat?

So, while eating dinner with my colleagues last week, I was talking to my boss about Snapchat. Well, I was really showing her all the different filters that one could use on Snapchat. I applied a deer filter to her face. She looked confused and frightened, as antlers and a little black deer snout digitally […]

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Facebook Isn’t the Past. It’s the Future!

Get ready, world. Facebook isn’t going anywhere. It’s about to be even more of a role in our everyday humanity. The social media conglomerate is going to eat the real world. Literally. It’s going to be our life; our whole life. Facebook’s master plan (insert maniacal, evil laughter) includes virtual and augmented reality, more live […]

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Are 280 Character Tweets Good or Bad? Does It Even Matter?

As most of the social media world has heard by now, Twitter has decided to test out tweets that are 280 characters, doubling from its original 140 characters. Its goal was to eliminate the restraints that kept people from tweeting more frequently. While this isn’t a mainstay for most users, Twitter is rotating through a […]

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Is Social Media to Blame for an Increase in Political Bias?

Politics is just about a part of every platform nowadays. I mean every platform. It has even found its way into sports, which I thought was darn near impossible to do. You’re probably thinking to yourself: “Here we go… Another 20-something year old hotshot writing about a country he barely knows.” You’re wrong. I want […]

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“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?

Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. Or it can be a huge problem, like a lawsuit slapped […]

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The Power of One Voice: Influencer Marketing

Earlier this week, Forbes ran an article on influencer marketing and how it will dominate social media marketing in 2017. The article states that in a recent report it showed that 66 percent of marketers are adding this to their marketing strategy, and “50% of brands will significantly increase their investment in 2017.” Wow. That’s […]

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