SEO isn’t known for being quick and easy. It requires a lot of time and effort for it to pay off, and as an essential part of bringing traffic to your website and introducing users to your business, you can’t afford to go without it. However, there are times when you could have missed opportunities that can improve the SEO strategy that you’ve overlooked. Not everything related to SEO has to be difficult and competitive, so if you can make things a little easier on yourself, you absolutely should take advantage of it. Low-hanging fruit keywords are the perfect way to do this.
You want your website to have the best chance to rank highly for users’ searches, so you want to use every tactic to help you achieve this. Don’t be discouraged by the amount of competition there can be over keywords, discover what low-hanging fruit keywords can do for you and your SEO efforts.
What are Low-Hanging Fruit Keywords?
Low-hanging fruit refers to keywords that can provide a lot of value but aren’t as difficult to rank for. Many keywords can be extremely competitive, giving you less of a chance to rank for them. However, low-hanging fruit keywords are those that you’ll have an easier time ranking highly for. In most cases, these are long-tail keywords, which are more specific and consist of several words.
Long-tail keywords don’t get as many searches as broader keywords, and can sometimes get significantly fewer. Because of this, these types of keywords might not garner as much attention while doing keyword research. While these keywords don’t have a huge amount of searches, there are still users searching for them, and they often have far less competition. With fewer websites vying for them, you have a better chance of ranking highly for these terms.
You might also already have low-hanging fruit keywords you’re already ranking for but could do better at. These are keywords you might not have originally intended to target, so you might not have paid them any attention, even though you rank fairly well for them. You might be on the second, third, or fourth page for some relevant terms that could help you bring in more traffic. These are opportunities you’re only just missing out on and can improve on. You’re already a step in the right direction if you’re ranking in the first several pages, you just might not have given these keywords the attention they deserve to get you to the first page. You can’t assume that being within the first five pages is enough. The chances that a user will visit your website decreases with each position in Google, and very few users even go to the second page at all.
We all want to rank for all the best keywords, but this isn’t always a realistic expectation for most businesses. Using a keyword doesn’t guarantee anything. For those who don’t have a strong grasp on SEO and how it works, keywords that get the most searches are likely going to be the most attractive choice, while keywords with a lower amount might seem like a waste. However, this is far from the truth. If you’re only going after generic keywords that have a high number of searches, but also a huge amount of competition, you aren’t going to get very far.
Even in a niche field, you’ll have huge businesses to compete against, and it will be much easier for them to rank for broad, high-volume keywords. While you should still include these keywords in your content if that’s what a page is about, they shouldn’t be the only thing you’re betting on. When you’re competing against major companies, it can be nearly impossible to rank above them for the most competitive keywords. Fortunately, these aren’t the only ways you can rank for a user’s search.
Low-hanging fruit keywords can still bring visitors to your website and you’ll have a better chance of ranking high on the first page. This is especially important for keywords you already rank for but haven’t gotten on the first page for. You’ve already done enough work to rank for these terms, now you just have to optimize to get the most out of them.
How to Implement Low Hanging Fruit Keywords
When you discover low-hanging fruit keyword opportunities, you have plenty of chances to implement them in your content. Keyword research when you keep long-tail keywords in mind can help you realize new ideas for content that you haven’t covered yet. These are topics that you know for certain that your audience is interested in, and you can provide more information on them now. You can better serve your audience, bring in more traffic, and make the content creation process a little easier on yourself.
It’s also important to keep these keywords in mind when you’re creating content that might not be entirely targeted to them but can still benefit from including them. The more opportunities you give your content to rank for keywords, the better. You may have a page that’s mainly about a high-volume, generic keyword where a less competitive keyword would still be relevant. When there’s a chance to target keywords you have a good chance of ranking for, and they can help your content, you need to take it.
Of course, when you’re trying to make improving your website’s SEO a little bit easier, you shouldn’t forget about the work you’ve already done. If you have low-hanging fruit keywords in existing content, you need to optimize it and get it to the first page. You’ve already done most of the hard work, so there’s no reason to forget about it now. This is a great opportunity to get your web pages on the first page without having to start from scratch and do the work all over again. After you’ve found good keywords that you haven’t used yet, you might also find places for these in your existing content to help improve their performance.
Have an SEO Agency Find the Best Keywords for You
Knowing which keywords will be the most beneficial for your business can be difficult, not to mention creating content to target these keywords. The good news is that you don’t have to worry about any of this. Our SEO services at ENX2 Marketing can find the best keyword opportunities for you to help you rank for the right searches and increase traffic to your website.
To learn more about how our SEO services can help you, contact ENX2 Marketing today.