While SEO can be a lot of work, optimizations to your website are something you have control over. You might not be able to guarantee that you’ll be at the top of the SERPs, but what you do to your own website is at least up to you. You have far less control over your off-page SEO, but this is still an extremely important part of SEO that you can’t go without. This includes gaining backlinks from other reputable sites. You can’t force other websites to link to your pages, but that doesn’t mean there’s nothing at all you can do to improve your chances of getting more backlinks. There are many effective link-building strategies that can help you increase your authority and bring more traffic to your website.
Here are some of the most important link-building strategies you need to implement.
Create High-Quality Content
First, you won’t get any links if you don’t have content that people want to link to. A lot of SEO depends on having high-quality content, and this includes link building. If you want to increase the number of links you get, you need to work on getting more content on your website that people will want to read. Without this, it doesn’t matter how many link-building strategies you engage with, no one is going to want to link back to content that isn’t engaging and doesn’t provide value. Some of the content that provides the most value includes “how to” guides, list articles, and infographics.
Reach Out to Trustworthy Websites
You can’t just create content and hope others will link to it. While there might be some who find it on their own, you don’t want to leave this entirely up to chance. Instead, you need to take initiative and reach out to relevant websites to see if they would be interested in linking to your content. You need to search for trustworthy websites that can benefit from having links to your site. Some SEO tools will also help you identify high-authority websites that may be beneficial for link building. Not only can this help you get more backlinks, but you’ll expand your network and professional relationships along the way.
Search for Broken Links
There are plenty of opportunities to get easy backlinks to your website when you look for broken links. Broken link building is especially important because while you want to get more backlinks, no one wants to have broken links on their own website. When you find a broken link on another website that your content can easily replace, you need to reach out to the website owner to recommend adding a link to your content instead. These lead to a poor user experience, and the website owner might not even know they have broken links, so you would be doing them a favor by providing an alternative.
Post on Social Media
Search engines aren’t the only way for others to discover your content. If you’re active on social media, which you should be, many people will find your content this way. If you aren’t regularly posting on various social media platforms, you’re missing out on a huge audience. These are people who might not find your content in their search results but can still find it on their social media feeds. If they find your content this way and think it’s valuable and something they would want to share with others, you can get more backlinks and expand your audience even further.
Complete Competitor Analysis
You should always know what’s working and what isn’t with your competitors so you can tap into what’s bringing them success and avoid making their mistakes. Fortunately, you can do this with backlinks as well. You can find out where your competitors are getting their backlinks and from who to find new opportunities. Maybe the sites linking to them would benefit more from your content, or maybe you find that certain types of content are getting far more backlinks than the content you’re producing. If it’s working for others in your industry, you need to do it as well.
Track Mentions of Your Business
There are plenty of times when other websites reference your business and don’t provide a backlink. It’s possible that they don’t understand the value that backlinks have, so they didn’t think it was important to include, or they could have simply forgotten. Whatever the reason is, you should always bring it to their attention so they can link back to you. These should be easy backlinks to get, as they’ve already mentioned your business, so they trust you enough to recommend you to their audience, they just need to add a link.
Get Help with Your SEO from ENX2 Marketing
This might seem like a lot of work on top of everything else you need to do for your business’s digital marketing strategies, and it is. Getting backlinks is not quick and easy, even with the most effective strategies. To manage everything you need to enhance your SEO, you need a digital marketing agency that can help.
Contact ENX2 Marketing to learn more about our SEO services.