Many people want to increase the amount of traffic they bring to their website. While it can be great to see many people coming to your website, if they aren’t doing anything once they get there, you won’t get very much out of it. What’s more important than attracting as many users as possible is getting qualified leads and guiding them to make a conversion. Of course, not every user who visits your website will end up converting, and what a good conversion rate is varies from business to business. While there are many different digital marketing tactics that can help you increase conversions, content marketing is one that you absolutely need.
Whatever your goal conversions are, whether you’re looking to increase the number of users giving you their contact information or make more sales, content marketing can help. Here are a few ways content marketing can be beneficial when you need to increase conversions on your website.
Attract the Right Users
If you aren’t getting the right users to your website, you won’t end up with the conversions your business needs. To attract the right users who will be the most likely to convert, you need to first show up in their search results. Content marketing gives you more opportunities to target keywords, especially long-tail keywords. One study shows that long-tail keywords can have as much as a 2.5X higher chance of converting than a generic keyword.
Users who are searching for long-tail keywords are often more informed and further along in the buyer’s journey. This means that by targeting these keywords, the users you bring to your website could be closer to making a conversion, rather than those who are only looking for basic information. Not only can long-tail keywords help you attract users who are closer to making a conversion, but they can also be easier for you to rank for. These are often less competitive to rank for, so you may not have to worry as much about going up against huge companies to rank well.
Consumers Want to Research First
With so much information available right at our fingertips, it’s no surprise that people want to take advantage of this. Today, consumers are extremely well-informed, which is something you need to consider when creating marketing strategies. Regardless of what industry you’re in, it’s likely that the majority of your audience is going to do some level of research before making any decisions. There’s also a good chance that your target audience has many different options with similar offerings, so it’s natural they want to take the time to research and find the option with the best deal or that has the best value.
When you know that people today will want to research different companies, you need to ensure that you’re providing the informative content they want. If you’re unable to answer their questions, few people are going to feel comfortable or confident making any sort of conversion. Content can help you explain the value your services or products provide and answer any questions you think your audience is likely to have.
Content Nurtures Leads
Lead nurturing is the process of engaging with your audience and building relationships with them to help make a conversion. This involves guiding users through each stage of the buyer’s journey and providing them with the right information at the right time. Content marketing is one of the best ways to nurture leads and encourage them to make a conversion.
Not all users are at the same point at the same time in the process of finding a product or service. This can allow you to engage with your audience during every stage of the buyer’s journey. When you’re trying to increase conversions, the last thing you want to do is alienate users at a certain point in the buyer’s journey. Carefully planning your content ensures that all users have the information they need when they need it.
Boost Brand Recognition and Loyalty
To make more conversions, you need an audience that trusts you, which can be difficult to gain as a business. There are an overwhelming number of businesses out there, and many of them are only trying to make a profit. You need content marketing to show the value you can provide and gain your audience’s trust and loyalty. Content marketing helps give your business a voice and stand out from competitors, which can help you build connections with your audience. When you prioritize relationship building, users will feel comfortable with your business, which is important to help get them to convert.
Content marketing can also help position you as a thought leader in your industry. By regularly publishing new content, your audience will begin to see you as a source they can go to for information. When users are constantly seeing your business, you’re working to help boost brand recognition. While this has many benefits for your business, it’s especially important for making conversions. It might not happen right away, but when people become familiar with your brand, when it’s finally time for them to take the next steps, you’ll be at the top of their minds.
Increase Conversions with Content Marketing Today
Of course, it’s not enough to simply write content and post it online in hopes that it will increase conversions. Creating effective content takes time, which many businesses don’t have. It can also be difficult to understand what content is best to effectively attract and engage with your audience. This is why you need content marketing services. At ENX2 Marketing, we know how to implement an effective content marketing strategy that can help your business reach its goals.
Contact us today for more information!