One of the hardest parts about creating content is often choosing a topic that will be most impactful. For the time and effort that it takes to create a piece of content, you want to know that you’re actually going to get something out of it. While some topics may have a moment where they gain a lot of traffic to your website, these might eventually taper off and become much less relevant over time. This is why it’s important to consider evergreen content that won’t lose its value as it ages.

What Is Evergreen Content?

Evergreen content is certain content that will still be relevant and searched for long after it’s originally been posted. These are topics that don’t depend on any current events and aren’t time-sensitive. Evergreen content will continue to drive traffic to your website, possibly even for years if you optimize it, routinely promote it, and update it when needed. This is unlike other topics that are based on recent updates and events, which may be extremely popular for a limited amount of time, but will then drop completely. When content is considered evergreen, it doesn’t matter when a user reads it, it will still be relevant and contain valuable information.

Nearly every industry can find evergreen content that works for their specific audiences. However, creating evergreen content isn’t as easy as it might seem, which is why it can be helpful to work with a digital marketing agency that provides content marketing services. Understanding what types of content won’t expire and how to optimize it for SEO isn’t easy, but necessary if you want to see results.

Why Is Evergreen Content Important?

Evergreen content is an important part of any content marketing strategy. This can help you reach many of your digital marketing goals, such as boosting your SEO. Here are a few benefits you can get out of evergreen content.

Get More Out of Your Work

If you’re not careful, all of the content you produce might not end up getting you very far, even if you’ve invested a lot into creating it. Naturally, when you’ve put a lot of work into anything, you want to get the most out of it. No one wants to see their hard work go to waste after hardly any time at all. Unfortunately, some content could end up plateauing and not achieving what you expected. Evergreen allows you to draw benefits from your work for much longer, so it’s a worthwhile investment for any business.

Increase Traffic

One of the most important reasons to create content that won’t expire is because it will only help bring in more traffic, without worrying that it will end soon. With optimized evergreen content, you can hope to see traffic coming to your website from it much longer into the future. Even if it’s not a significant amount at first, it can continue to grow over time. Users will be searching for this information for the foreseeable future, and you’ll have a reliable piece of content that brings them in.

Improve Link Building

The longer your content is relevant and valuable, the more chances it has to gain links from other websites. Link building is an essential aspect of SEO that can help boost a page or post as well as your website as a whole. This only helps it gain authority over time and enhances how well it ranks.

Should You Only Use Evergreen Content?

As with any good thing, you can have too much evergreen content. Knowing that evergreen content has a longer lifespan than other types of content can make it seem like the most effective content marketing strategy is to stick to only doing this. However, this isn’t true. Just because other types of content might not have the same long-term reach doesn’t mean they aren’t worth utilizing.

There are always going to be timely topics worth covering in various industries. While these might come with an expiration date, writing about them still provides vital and valuable information to users. Covering topical information also shows that you’re on top of what’s going on in your industry, which helps position you as a thought leader. While these topics are trending, you may benefit from a large amount of traffic, and while it will eventually decrease, it can help widen your audience and attract new leads in the moment.

Get the Most Impactful Content for Your Business

While you might understand that you need evergreen content, actually doing it is a different story. Simply having an evergreen topic isn’t enough to get everything you want out of it. Knowing how to create high-quality, SEO-friendly content, using the right keyword, updating old content, and promoting it can be a huge amount of work. Having a digital marketing agency help can ease the burden and give you a better chance of getting success from your content marketing efforts.

Contact ENX2 Marketing today for more information.