Content marketing and SEO go hand and hand. While we know great content is the first step in stellar SEO, there’s a lot more to it than just on-point topics. In fact, we need to move from just keyword research to focus on users’ habits, preferences, and search needs.
Content gets better when we get smarter and at ENX2 Marketing, we’re the content and SEO wiz-kids. Take a look at these content trends you need to try!
#1. Visually-Focused Content Experiences
Video, as it has been, is obviously widely important to any successful content marketing strategy. From informational to entertainment, visual platforms are the now and the future–it just depends on how they’ll evolve.
This includes the incorporation of Instagram, TikTok, and Snapchat as well as Youtube videos into your content strategy. While you may think by that we just mean a social media feed on your website, what we’re actually talking about is utilizing dynamic content–image-based content, to grow your audience.
Consider this, Wyzowl’s State of Video Marketing report found 84% of people have been convinced to buy a product/service through watching a video. Another 79% said watching a video convinced them to download an app or software.
#2. Let them E-A-T Cake! (and boost the content experience)
Google is all about the Core Web vitals, and part of that is increasing the readability and search quality of the content. While most have already been doing this, it’s important to think before you E-A-T. Specifically: Expertise, Authoritativeness, Trustworthiness.
But this is not just your web content, it’s your entire business or firm’s brand–but how do you prove E-A-T?
- Have trustworthy links back to your website.
- Have credentials on your page.
- Link to other sources of authority within your website.
- Create EXTRAORDINARY content.
#3. Create not just ordinary content, but Extraordinary content.
You’re the best in your industry and your content better be, too. It’s not just being a figure of authority in your field, but creating content that is focused on user experience. How do you create this extraordinary content?
- Target your audience
- Better writing focused on the consistency of the brand
- Thorough research
- More depth in the content produced, not surface-level.
- Better visuals
Get Trendy With Your Content Marketing With ENX2 Marketing
If you aren’t ahead, you’re behind. So if you feel like your trailing, call the pros at ENX2 Marketing. Contact the nationwide content marketing agency ENX2 Marketing today.