Hey, guys! I’m back. I know, I know. It’s been a while since you’ve heard from me. Yes, I miss you too. I’ve been pretty busy. Business is booming, life is good, and the future looks bright.
Let’s get to it.
You’ve heard it before, and you will definitely hear it again – content is king. But what does it mean for those who don’t write or create content daily?
From a digital perspective (because that’s all that really matters today), online content is material that aims to inform, entertain, and promote brands or yourself through the internet. Content isn’t just words on a webpage, it includes everything:
- Videos Animations
Go ahead, name it. It’s probably content, and I love it. I love creating content, I love reading content, and I love mentally ingesting content for my know-it-all brain to enjoy. Maybe it’s my journalistic tendencies, but I crave content in all different shapes and forms.
Content, along with content marketing, is important.
It’s important because it sets you apart from your competitors. Not just any kind of content, but content that’s better than all the rest. Content that makes you think. Content that makes you sweat. Content that makes you bleed. Okay… That might be going too far, but you get it. You have to make something great to stand apart from your competition, and the only way you do it is through hard and arduous work.
To help you get a better understanding of content, specifically content marketing, I have a put together a list of advantages that content marketing provides for businesses and law firms alike.
Improving Brand Reputation
With great content comes great responsibility. That’s the quote, right? Great content can build your reputation in whatever it is your business does or legal practice includes. In today’s shaky digital marketing place, it’s important to build trust with your audience and consumers. Content that is sensible, accurate, creative, or helpful can go a long way towards building that trust.
Increasing Website Conversions
Content and content marketing helps to improve website conversions because it allows a deeper connection with your audience and consumers. Not only does content build trust and relationships, but it can encourage conversions by giving your audience the information they need; which will keep them flocking back to your site. To do this, your content must include a clear call-to-action. This will guide your audience on what to do next in the conversion process.
The more that your content is optimized, the more your search engine optimization (SEO) will improve. SEO is critical to the visibility of your business online, and content creation is the best way to do this. For example, as a law firm, you should have each page devoted to each practice area. Not only will it target people looking for a specific practice area, but it shows that you are an expert in this type of litigation. Remember, the more content you have, the more pages the search engine has to index and show to users in their search engine results and the more likely you’ll reach new clients.
I mentioned lead generation a little earlier, but leads are important to all businesses and law firms, big and small. Consistent web traffic is essential to growing businesses and keeping them afloat. The more content you have focusing on a specific issue, the more people will visit your website or different pages on your website regarding it. Don’t write a blog about car accidents if you want more medical malpractice clients. It will be detrimental to your return on investment (ROI).
ENX2 – Your Source for the BEST Content Creation
It doesn’t end there, as content can help in countless ways. I could go on and on, but you should understand how content can positively impact your business or law firm without me writing a 200-page novel. Without it, your website will just not have the conversion rate that you deserve, no matter how amazing it looks.
But with the right content marketing strategy, not only will your website see a decent return on what you spend, but you’ll also see a rise in all your efforts. If you’re ready to increase your conversion rate and improve your client leads, then don’t wait another minute! Contact the content marketing masterminds at ENX2 Marketing today.