Starting your own law firm is a huge decision to make, and one that you have been working towards for years. Whenever you start a new venture like this, there are so many things to consider and work on, and you don’t want anything forgotten. One part of starting a law firm that you need to think about is getting digital marketing services for it. You likely already know that you need to market it to an extent, but do you know how? To ensure your law firm starts off right, you need to work on its SEO.
You might be wondering if SEO is really worth the investment, and I’m here to tell you that you won’t be able to get by without it. SEO is essential for all businesses to succeed today, especially those just starting out. At ENX2 Marketing, not only are we well-versed in all things SEO, but we know how to do it specifically for law firms.
You Need Organic Traffic
You’ve no doubt made many connections throughout your education and career, which can help you bring in clients, and when you serve those clients well, they’ll refer you to others. While word-of-mouth marketing is extremely effective, this shouldn’t be your only plan for bringing in new clients. To get qualified leads, you need a website that people can find.
Your law firm is going to depend on bringing in organic traffic online, no matter how many connections you make in real life. This doesn’t mean that you can just get a website and wait for users to come to it, you need to optimize it. To bring in traffic, you need to earn higher rankings for users’ search terms. By knowing what ranking factors search engines have and how to boost your position when users look for services you offer, you’ll start attracting more and more people.
Without an SEO-friendly website, you’re going to miss out on many clients who you could have helped. Plenty of people could have benefited from your legal services, but if they can’t find you, this opportunity is wasted. Having a website that brings in a healthy amount of organic traffic will always be important, especially when your firm is getting started and making a name for itself.
SEO Helps Build Credibility
Credibility is important for any business, and you know this is especially important in the legal industry. When people are coming to you at some of the most challenging times in their lives, they need to know that they can trust you. Trust and credibility aren’t only important when you meet someone face to face. As soon as someone looks at your online presence, they’ll start forming their opinions of you, and you need to appear trustworthy. SEO isn’t just about bringing in traffic, it can also be used to build your credibility, which you can’t get by without.
First of all, people assume that the higher ranking a website is in their searches, the more trustworthy it is. When they visit your website, this credibility will continue to show. They’ll find high-quality content, a well-designed layout, fast-loading pages, and more SEO optimizations that provide a better experience. People expect a user-friendly, professional website, and SEO helps you provide that. With SEO services, you’ve clearly invested in a website that is intended to help users, which shows that you value them.
You Can Learn More About Your Audience
To make your website SEO-friendly, you’ll need to find the right keywords. Keyword research is one of the most important components of SEO. However, keyword research can also be extremely beneficial in the early stages of starting your firm. When you’re starting a new business, you need to ensure that you understand your audience and the type of services they’re looking for. You might have an idea of what your audience wants, but you can’t get by on guesses and hunches.
Keyword research allows you to find exactly what your target audience is looking for and exactly how many people that is. You’ll need the terms they use to find firms like yours so that you know what to go after. This can also help you decide on what services to offer. If you find services that people want that you haven’t considered, but are capable of providing, you might think about adding them. Understanding your audience and their needs early on will help put your firm on the right track.
Local SEO is Essential
How many areas you plan to serve is up to you. You might be thinking that since you have a physical location and serve your nearby communities, your online presence doesn’t have the same weight as a business that operates entirely online. However, this is far from the truth.
If someone needs a local business like a law firm in their area, they’re going to search for it online first. Local SEO helps people in your area find you because while bringing in a lot of traffic is great, it won’t do you much good if they’re not in the locations you serve. This works the same as regular SEO in many ways but helps target a more specific audience in a certain geographical area. People want to know what law firms are in their area, how to contact them, and how to get there.
Your Competitors Do It
When your competitors are doing something that works for them, you need to pay attention to that and find out how to implement it for yourself. One of the most important reasons that a new law firm, or any other new business, needs SEO is because many of their competitors are already doing it. Established law firms have been optimizing their websites for years already. Without SEO services, you won’t be able to stand up to your competitors. Of course, some businesses still ignore the importance that SEO has, so prioritizing this will put you above those who are lacking and give you a chance against those who know the value of SEO.
Hire an SEO Firm That Can Help Your New Law Firm
Starting a law firm is a huge undertaking, but you don’t have to do everything on your own. At ENX2 Marketing, we help law firms of all sizes with legal digital marketing, including SEO. You don’t have to worry about managing how you’ll market your firm, we’ll handle all the heavy lifting for you.
Contact us to learn more about how our experienced team can help!