A few blogs ago, we discussed how essential local SEO is to your business. After all, if the majority of your clients are local, don’t you think you should be appealing to them instead of someone two states over? Local SEO is tricky and ever-changing. But there’s one method you can use to make sure you’re at least showing up on the local consumer’s search – the local landing page, also known as a city landing page.
Just in case you’re not familiar with the term, here’s a basic explanation of what a landing page is. If you click this link here, you’re going to be transported to our page devoted to our SEO services. And that’s basically what a landing page – it’s all those little inside pages in your website that only can be asked via a link and it’s not your home page. Got it? Good. Let’s continue.
As a local business, you should have a landing page that discusses your business location, especially if your business only services that city. This landing page should have some of, if not all the following tidbits:
- Your business address and phone number (especially if you have multiple business locations)
- A description of your business and the services it provides for the people at that location
- Perhaps any testimonials or a list of clients that you have in that location
Now you might think that you have this information on your about page or your contact page. But a local landing page is different. Think of it like this – you’re trying to market your services to a specific city. This city may not even know who you are! You have to introduce yourself and tell this city why exactly it should come to you to buy your products. It’s almost like a one-page website exclusively for that area. Aren’t they special?!
But you have to be careful when creating your local landing page. It’s very easy to sneak in duplicate content on these pages. You don’t want the same exact content on your, say, Wilkes-Barre page that you have on your Scranton page. Google is not pleased with duplicate content, nor does it like you creating location pages just for the keywords. You need these pages to stand out and be different from the rest of your site, which can be very difficult and time-consuming. But it’s worth it – we tried this experiment ourselves and within a week, our website was ranking in local searches in places we’ve never been before!
If you’re having issues coming up with original content, ENX2 can help! Contact us for a free consultation.