Many businesses today understand how important it is for their web pages to show up at the top of users’ searches. For this, you need SEO. While this might be something you already utilize for blog posts and other pages on your website, you might be neglecting SEO for your landing pages. A good landing page is an essential part of any digital marketing campaign, so you can’t forget about driving organic traffic to these pages. This can help increase conversions and help you get the most out of the landing pages that your business puts out.
If you want to see more users visiting your landing pages and converting, let us help you learn more about boosting SEO for landing pages.
What is a Landing Page?
In some cases, landing pages might seem similar to your other web pages at first glance, but there are distinct differences that place them into their own category. A landing page is used to capture lead information, typically in exchange for something else. For example, a user might submit their contact information to get a free ebook. Unlike your other pages, landing pages have very specific goals and a page is only used to help reach that particular goal. Often, landing pages may be used for short-term goals and campaigns, which is why they can be overlooked when it comes to SEO. However, as these can be extremely effective for boosting conversions, increasing organic traffic to your landing pages can have a big impact.
SEO Best Practices for Landing Pages
Research the Right Keywords
The first step in bringing organic traffic to your landing pages is incorporating the right keywords into them. Without this, you’ll never show up in the right searches. Not only do you want to find relevant keywords that get traffic, but you also want to ensure that the keywords you’re targeting are something you actually have a chance at ranking for. Landing pages can sometimes be difficult to rank highly, so you want to find keywords where you’ll be the most relevant. If you look at the top results for a certain keyword and see no other landing pages ranking for that term, you might be better off with a different term where landing pages perform well.
Use an Optimized URL
Optimized URLs are important for every page on your website, including landing pages. Users should have a good understanding of what page they’re on just by looking at the URL. Not only are URLs important for users, but they can also help search engines understand your website’s pages. URLs should be no more than 65 characters and include your keyword.
Write an Engaging Meta Title and Description
While the content you include on a landing page is important, you can’t forget about the page’s meta title and description. These will be one of the first things a user sees when they come across your landing page in the SERPs, so they need to be just right. Otherwise, users might scroll right past you and never make it to the landing page. Like your URL, your meta title should be short and include your keyword. Meta descriptions should stay under 160 characters and quickly tell users why they should visit your page and what they’ll get from it.
Keep Everything Clear and Concise
Every landing page has a specific goal, so you don’t want your content to be too much and take away from getting users to convert. While your website may have many other pages that cover various topics, landing pages should be more clear and more concise to help guide users to convert. No one should be getting overwhelmed by this content and or be left feeling unsure about what they’re supposed to do next. Content on a landing page should make it obvious that you understand your audience’s pain point and how and why you can help. Users should easily understand what the benefits and features of your solution are to help encourage them to convert.
Optimize All of Your Web Pages with ENX2 Marketing
There are many different tactics you can use to improve how your landing pages rank in the SERPs. However, there are so many things you can do to enhance your landing page’s performance that it can feel like too much work. When you consider all that you have to do for your other pages as well, it might not be an option for you to do it all by yourself. With digital marketing services, you don’t have to sacrifice SEO for any page. At ENX2 Marketing, we can give all of your pages the attention and optimization they need to drive more traffic and increase conversions.
Contact us today to learn more about our digital marketing services.
