Everywhere potential clients look, there’s a personal injury lawyer. According to the American Bar Association, there are more than 76,000 personal injury attorneys in the U.S. today. And yes, the supply is needed to match the demand.
If you’re a personal injury lawyer, you may be wondering how to not only beat your competition but find the leads you need in order to continue your practice. The solution? Digital marketing. Only through a good legal marketing strategy will you be able to find personal injury leads to make your law firm hum.
ENX2 Marketing has the solution you’re looking for.
A Little Lesson on Online Marketing for Personal Injury Lawyers
Most personal injury lawyers and even digital marketing companies firmly believe that in order to get the leads you need to survive, you need to be on Page 1 of Google for every single keyword. Well, ok, that may be true, but there’s so much more you need, such as:
- Outstanding SEO
- A website design that is not only user-friendly but properly optimized
- A social media marketing strategy that gets attention
- Standout content that will convert your visitors into clients
- PPC campaigns that will attract the attention you want
It’s tough, we know. Getting legitimate personal injury leads from the internet is a daunting task to take on for a lawyer. You have your own issues to handle – client cases to win, taking care of your staff, making sure your reputation is where you want it to be, and just running a business. Getting clients and handling digital marketing should be the least of your troubles. That’s why you need us.
What Are Clients in Need of a Personal Injury Lawyer Looking For?
When a potential client heads to your website, he/she is looking for the following things:
- Matter of Trust – Are you trustworthy? Do you make claims that can be backed up? For instance, you say you won a case for millions. That’s on your site, right? You need to make sure your content is not only persuasive but is factual.
- Expertise in Your Field – You spent years and thousands of dollars in law school and clerkships to come this far. But if you don’t have the information on the site, how will people trust you? Your content must reflect your expertise.
- You’re Ahead of the Game – You need to show that not only do you have the experience, but you are up-to-date on all legal matters. The best way to show that is through a responsive, well-designed website. And remember, more and more of your visitors are using their cell phones to search you so that website better be responsive.
- Visibility – Are you easily found online? Visibility is key. People are not going to even look at results beyond the third page of Google so you need to be ranking high for your field of expertise.
If you don’t have anything like this now, it’s time for a change.
Why ENX2 Marketing?
The legal marketing team at ENX2 has been spending years working with personal injury lawyers to make their firms stand out online. We’ve worked with all types of law firms, from nationally recognized to solo practitioners in highly competitive markets such as New York City, like this personal injury lawyer. As a boutique marketing agency, we only take on a few clients each year so we can give them the personal attention that they deserve. Not only will you be able to reach us at any time with your questions, but we work day and night to make sure your website and marketing efforts are exactly where they should be – at the top of the heap.
We can promise that from the minute you hire us, you will not be disappointed in the results.
Take a chance. If you are a personal injury lawyer and in need of an online marketing team who is willing to work with you. Call us today at 844-ENX2-WEB or contact us online to schedule a site audit.