You probably don’t have to look far to find someone with a smartphone in their hand. According to Statista, there are over 270 million smartphone users in the United States as of May 2021. Those little handheld mobile devices can sometimes be a blessing and a curse (as I pretend to be shocked when I personally see my weekly usage updates). There is an app to do just about anything you could ever dream of, from the latest social media platforms to apps that handle all of your scheduling and professional needs.
With today’s busy lifestyle and constant advances in technology, mobile devices are here to stay. But you knew that already. It is certainly an advantageous avenue to explore as a business. So, why should you consider utilizing a few of the features that mobile marketing has to offer?
The Convenience of Social Media
The easiest way to stay connected in 2021 is through social media. Mobile notifications keep followers up-to-date on the latest happenings on both personal and business accounts. When a business is active on social media, it boosts visibility within the community. There are more opportunities for new followers to engage with the business.
Word-of-mouth is also a great way to promote a business. Thanks to social media, sharing can be done in a text message, right on the platform, or even between individuals in conversation.
Rankings and SEO
This is where Search Engine Optimization (SEO) comes into play. Alexa and Siri are going to populate the highest-ranking businesses or information when performing a search. You are certainly going to want your business to be on that list when doing a search for the “best [business] near me.” In order to do this, your content needs to be optimized and written with the right keywords and information that will make your business stand out from the competition.
Putting it All Together with Web Design
Website design is also very important when it comes to mobile use. Your website should be easy to navigate and designed to fit within the mobile screen. It helps when the user is able to just touch and click their way through the content without having to enter information through a phone keyboard. By not having your website configured for mobile use as well, you risk information and images not loading correctly and users walking away from your website.
ENX2 Marketing Has the Tools for You
These just scratch the surface in regards to going mobile. Traditional desktop/laptop use is still very popular. However, mobile access brings the convenience of having information whenever and wherever you need it. Luckily, the professionals at ENX2 Marketing have all the tools that you need to take your business to the next level, both on a desktop and a smartphone!