Not only is Los Angeles the second-largest city in the country, but it’s also a global business powerhouse. The City of Angels is where dreams are made and fade – it’s known as the center of the entertainment world. It’s ranked sixth in the Global Cities Index and has a gross metropolitan product of $831 billion, the third largest in the world. It leads the world in television, music, and video games. And of course, we all know that Hollywood is included in the city.

But what does this mean for everyone living there? Let’s say you’re a small business owner, just starting out in L.A. How can you possibly make a name for yourself in a city filled with big names and big businesses? It’s hard to stand out, especially in a city where celebrity sightings are a common occurrence. The best way for your business to get ahead is to become an online sensation. And we’re just the team to help you reach your goal.

Get Online With ENX2 Legal Marketing

Approximately 27% of small businesses still don’t have a website and only 44% of storefronts have claimed their Google My Business (GMB) profile. If this describes your business, you might as well be handing your potential customers to your competitors. Without a website, you can’t steal attention away from your competitors or gather it for yourself. Without a GMB profile, you let someone else describe your business and guess where you’re located. This is one of the first things ENX2 Legal Marketing can help your law firm with.

Web Design in Los Angeles

The first step to marketing is getting your brand out there – which is exponentially harder without a website. Without one, people don’t have anywhere to Google when they’re looking for your business. But having a website isn’t enough. It has to attract online searches and keep the visitors who click to visit your website. That’s where our team comes in.

Our experienced web design team can create a timeless, state-of-the-art website for your business. With our websites, we aim to create designs that are:

  • Easy to traverse
  • Full of content
  • SEO optimized
  • A blog
  • Accessibility optimized

A website with these qualities will attract people who search for your practice area on Google and other search engines. Once they click, a website can inform people as to what your business offers and what you do. This can lead to them contacting you for help, or thinking of you first when they do require your services.

Google My Business in Los Angeles

When Google launched Google My Business as a new part of its platform, it created the perfect way to connect businesses to their customers. By just searching your business’s name, your potential customers and clients can find out your business’s contact information, address, hours, and more. They can even message you directly.

The problem is that if a business doesn’t claim its profile, Google will still make you one, and attempt to fill in the blanks. This means there is an online profile that potentially has incorrect information about how to get in touch or even find you. Incorrect information like this can cost you potential clients. Either they won’t be able to reach you and will find someone else, or they’ve gone to the wrong location and given up on your business.

On the positive side, GMB profiles always show up at the top of a search result looking for your business. Unless the keyword in the search bar wasn’t close to their intention, your business should appear on the page, larger and with more focus than any competitor trying to steal your potential clients.

Why Los Angeles Law Firms Need Law Marketing

Los Angeles is one of the largest cities in the world. No matter what industry you’re in, but especially in the legal industry, you need to stand out from the competition. Without a well-functioning website, a GMB profile, and potentially more, you’re standing behind the competition. In fact, your business needs to catch up with the competition.

Marketing can be a full-time position on its own, so with a legal marketing firm at your side, you can focus on what you do best, practicing law and running your business. Websites and GMB are just the tips of the iceberg when it comes to marketing. You should still be optimizing all of your web pages for SEO, posting all the relevant social media platforms, and sending out email blasts to anyone who gives you their contact information.

When you don’t have the time or ability to do all that, you need a law marketing firm like ENX2.

Los Angeles Businesses, Contact ENX2 Legal Marketing

If you’re starting a new law firm or business in a big city, it’s going to be a huge challenge. There are going to be many hurdles for you to climb over. We’re a small business ourselves, so we know what it takes to get to the top. Choosing the right marketing agency can be a tough choice but if you trust a multiple-time award-winning marketing firm such as ourselves, you can rest easier knowing you and your business are in good hands.

If you are a business owner located in need of digital marketing in the city or within Los Angeles, California, contact the Los Angeles digital marketing agency ENX2 Marketing today for a free SEO site audit and consultation now.