One of the mottos here at ENX2 is “If you work really hard and are kind, amazing things will happen.” It’s something we take to heart — no matter what the situation may be, we work hard and we are kind even in the face of adversary. We consider our clients almost part of our family. We keep in constant touch with them. We’re interested in their families. And of course, we are pleased with their successes, especially if we had something to do with it.

Kindness is underrated. We all take it for granted. We’re so used to people be rude that when someone is nice to us, we’re instantly suspicious of that person. Especially in the northeast part of the US where people are more apt to flip you off than say a kind word. It’s sad, really.

We probably spend more time with our co-workers than we do with our own families. Think about it: You’re spending eight hours a day, five days a week with these people. And that doesn’t count any activities you might be doing with them outside the office. How many hours are you spending with your family in a weekday? Six…seven if you’re lucky? So since you’re spending the majority of your day with your co-workers, how are you treating them?

So what does this have to do with marketing? Be patient, we’re getting there.

Remember that every employee of your company is the face of your company in the outside world. No matter where they are or what they do, they represent you. So if your employee is rude and obnoxious, this is a reflection of your company. If you hired this rude person, then the rest of your staff must be equally as rude. And the opposite is true. Let’s say you hired an outside company to do your SEO. However, every time you call to see what is happening, you are greeted with rudeness and hostility. What does that say about the company? And more important, as a company that is promoting your brand, what are they saying about you?

If a company is going to handle your marketing, you want to make sure it is on the same page as you. Maybe you don’t want the personal touch, but you need to connect with this company. Ask yourself this question, “If my company was about to close its doors, would my marketing team do everything it could to make sure that doesn’t happen?” If you can say yes, then you got a great team there. Be kind to them and they’ll be kind to you.

And if they say no…well, it’s time to get a new team! Contact ENX2 Marketing today for a 20-minute consultation.