Legal marketing is a very competitive business. As a lawyer, you might be aware of this by how your inbox gets filled up by marketers wanting your business. They will do anything to get your business – show you how slow your website is, tell you how outdated your material is, even send you cookies so you don’t forget their name. They are so desperate to get your business…even though they never told you how. Instead, they lure you in with the call of “We can get you more leads and increase your ROI.” The cheaper, faster, better method – they can get you to the top of the search rankings with the fastest and best-designed website and will get you more clients than you can handle. For cheap. And oh yeah, it’s all going to happen in two weeks.
Although you may try to ignore these siren calls, it should bring up a worried thought in your mind: Is your marketing company doing all it can? Sometimes we can get too comfortable in a business relationship and let’s face it, it’s easier to stick with the marketer you know than to start over with a new one. But being comfortable can mean laziness and maybe your marketing company isn’t doing all it can. Such as instead of doing a new page a week, it’s only doing a new page each month.
But before doing a huge switch, you may want to consider two things:
- Wake up your marketing team! Show them the issues the other marketing agency found and ask them why the issues have yet to be fixed. Let them know you expect the same level of excellence you received from the beginning. Sometimes, it can be a good thing to keep your marketers on their toes.
- Ignore the better, faster, cheaper pitches. They’re usually false advertising. Because you have to wonder why they are cold calling you for your business instead of you searching for them. However, if you are considering a new marketing team, do your research. See what others have said about the company and take a look at the portfolio. Don’t be afraid to ask the new company questions such as what can they do for you in the long term?
If you’re not sure what to do next, we can give you a lending hand. Check out our consultation page and schedule an appointment to see how your marketing is really being handled.
