Whenever ENX2 takes on a new client, one of the first things we ask for is the contact info of present and former clients. You would be surprised how many lawyers are not prepared for this question. It’s not that they don’t care about their clients or don’t have these records somewhere hidden in a computer or a filing cabinet. It’s just that they don’t understand why we would need this information.
It’s simple: Your clients are your best marketing team around. Word of mouth is the oldest form of marketing and it’s still probably the most important. Think about it – if you just got your client hundreds of thousands of dollars for his/her case, don’t you think that client is going to rave about your expertise to others? We’ve said it before and we’ll say it again: Good reviews are essential for lawyers, especially in this day and age.
In addition, you never know when that client will need a lawyer in the future. That’s why you want to stay in touch with former clients. You want to keep that relationship as fresh as possible because you never know where the future will lead the client.
How can you accomplish this task? Here are a few ideas:
- Send out an email newsletter — Everyone believes that email blasts are dead. But that’s not true at all. It’s an excellent way to not only keep your clients informed of what happens at your practice but it keeps you front and center.
- Remember their birthday, anniversary, or any other special occasion — It shows your former clients that even though they’re no longer in need of your services, you still think of them as part of your client family.
- Answer their calls — If that client does need you for another case, you make sure you answer their call. Don’t just blow the client off for a new case. And don’t forget to return their phone call as soon as possible. This will let that client know he or she is making the right choice.
- Stay in touch through social media — Social media is not only great as a promotional tool, but it also keeps you in contact with old and new clients. And you never know, that client might defend you should a troll decide to write something nasty on your firm’s wall!
Don’t have the time to keep in touch with your clients? Well, that’s why you hire us. We can keep them informed of all your activity and make sure they give you those reviews that you need to gain more clients. Contact us today for a free, 20-minute consultation.
