You’ve probably gotten a few of these in your time. You buy a product online. After receiving the product, you receive a follow-up email from the people who either sold it to you or made the product, asking for your review. Nine times out of 10, you probably threw that email away. Who wants the hassle of coming up with a review, after all? Plus who wants to read what you have to say?
Writing a review can be a pain, especially if you’re not that eloquent when it comes to the written word. But reviews are essential for any business. Did you know that 90 percent of consumers say they use online reviews in the decision-making process over a new product? Think about it. When you’re on Amazon about to buy a new cell phone case, which one do you usually pick? The one that has only one star or the one that has a four-and-a-half-star rating? Obviously, if the product has great reviews, you’re going to pick that one over the other which may be cheaper but has awful reviews.
Now we all love to get glowing reviews. Who doesn’t want their ego stroked from time to time, after all? But asking for reviews do come with a price. Not every review is going to be wonderful. Let’s be honest, no one has a perfect five-star review (unless the only reviews are from the owners of the company, that is). There’s always going to be someone out there who just doesn’t like your business. But that’s ok. Think of it this way: How you handle a bad review will show potential customers. Let’s say someone wrote that your customer service is horrible, your product is awful, and he/she had a miserable experience with your company. How do respond to that? Do you ignore it? Start a shouting match online with the reviewer? Or do you take the high road and see how you can fix the situation with this customer? Sometimes you’re just not going to win the battle, but at least make an effort. This will show your potential customers that you are willing to fix the problems in order to keep their business.
So as a business owner, you should always ask for feedback for your services or products. It’s a good way to see what your customers think of your business, your products, and your services. The hardest part is asking for those reviews. Here are some ideas you can do to get the reviews you need:
- Send out an email newsletter asking for online reviews from your most dedicated clients. Remind them that some of the review sites, such as Google and Facebook, you don’t have to write anything, just leave a star ranking.
- Make sure all your employees have left a review for your company. It’s their company too, after all, and they need the clientele as much as you do.
- Make a personal effort. Call the clients that you know will give you a review. Walk them through the process if necessary.
Remember, more reviews mean more business. So go get those reviews! And if you need some help in that area, well we know a thing or two. Contact ENX2 Marketing today and let’s see what we can do for you.