Did you know that there’s a never-ending battle brewing behind the screens of your marketer’s computer? No, we’re not talking about the latest video game or “Game of Thrones” repeats. We’re talking about the SEO War — the battle to get to the top search listing, right above your competitors.
Now, a SEO specialist needs to be part wizard and part genius to rocket your website up to the top. Not only does the specialist need to stay on top of Google’s ever-changing algorithms but make sure your website is completely optimized. If done correctly, your website will be King of the Search Engine Listings…at least for the moment.
So now comes the questions: What happens if you don’t have one of these SEO magicians to help you? What if you are a solo lawyer who has to handle your own marketing? Can’t you just do some pay per click advertising? Well, yes that’s a way to rocket to the top of the list, a PPC campaign is only a temporary solution, especially if you don’t have a large budget. Remember, you could be spending thousands a day to get to a position that, with the right SEO, you could get there for free.
So how can you get to the top? Well, we’re not going to give away any of our secrets, but we will give you a few tips to keep in mind when handling your SEO:
- Before diving headfirst into the SEO War, take a minute to build a strategy. What type of client are you trying to go for? Is there a particular location you want to hit? Do you want only a specific type of cases, like trucking accident clients, or is more broad, like personal injury cases? By knowing what you want will make the process much easier.
- Now take a good look at your website. Are all your photos properly tagged or do they have just random strings of numbers? Do you have a meta description for your page? Any subheadings on the page? Just a little thing like adding a keyword to the first paragraph of your page will definitely increase your SEO.
- Take a look at your major competitors’ websites. What type of phrasing or keywords are they using? We’re not suggesting you copy what your competitors are doing, but see what is working for them. This will help in planning out your SEO strategy.
- There are several useful (and free!) tools out there to help improve your SEO. Just do a quick search and marvel at all the tools you can use. Even Google has a free keyword tool that can help!
Still sounds tough? We hear you. That’s why you should give us a call. ENX2 Marketing has spent the last few years perfecting the art of SEO and we’ll get you to the top quicker than you can imagine. So contact us now for a free 20-minute consultation.