When it comes to choosing the best digital marketing agency for your law firm, you likely have a lot of questions: Will I have to write anything? Will they handle ads online and in print? Can they help me build up a social media following–in fact, can they just handle social media for me? And those probably are only a fraction of the concerns you have running through your head.
We get it. That’s why we want you to feel confident in your choice of a digital marketing agency. Check out these five tips on how to choose the best digital marketing agency for your law firm.
#1 Know What Your Firm Needs
Depending on the age of your firm, you may be surprised by what you need–and what you don’t. We work with up-and-coming lawyers as well as nationally recognized firms who have been in the business for quite a while; we’ll be the first to say that the needs of those two firms are seldom an exact replica.
Our agency is all about customized plans, one-on-one client partnerships, and open communication, all so we can find out what your firm needs and wants.
Let’s take this example. A young lawyer (we’ll call him Legal Leo) on the East Coast is looking to build up an online reputation for his employee rights firm. He has partners, a name, and that’s pretty much it. He comes to the ENX2 Crew looking for help–any he can get.
While this new lawyer knows that digital and content marketing reign supreme right now, he just doesn’t have the time to be a major partner in the firm while running a social media ads campaign.
So what can we offer him?
We start Legal Leo off with a brand identity. We build his firm a logo, website, letterhead, any of those things that you just need to get by on the day-to-day. Then, while we build out content on his website, we’re going all out on social media; we come up with a strategy on running ads targeting particular audiences, we brainstorm PPC ads. And we start optimizing his website for success.
This all sounds great to Legal Leo. But, he doesn’t understand a single thing about digital marketing for law firms. This leads us to point number two.
#2 Communicate With Your Agency
Some digital marketing agencies are the set-it-and-forget-it type, but not ENX2. You may get all of the things we were offering to Legal Leo, but you may not get the communication back and forth you hope from the other guys.
Some law firms want to be in the loop daily or weekly, while others are happy with a monthly report. Knowing the type of communication and updates you need to feel confident in your digital marketing agency will not only change the dynamic between you and your chosen agency, but it will also impact the type of agency you choose to work with.
#3 Ask Questions
At ENX2, we’re all in on your digital marketing needs. We take you from a simple idea to a full-fledged website and top of the charts law firm. But some agencies only specialize in certain things.
Be it content marketing, advertising, photography and videography, web design, etc.–not everyone is the jack of all trades. But if you know you need a total overhaul or just some sprucing up, it’s imperative to know what services the agency you are looking at offers.
You can easily find out what an agency does (or does not do) by taking a look at their website and social media. Check out awards, media recognition, portfolios, testimonials, etc. This will give you a bit of insight into their style as well as some ideas that may not have occurred to you before.
Bonus tip–If you can’t navigate the agency’s website with ease and can’t understand what they offer, they may not be the best digital marketing agency for you.
#4 Know What's in Your Proposal
Now, this is major. When it comes to finding your top choice digital marketing agency for your law firm, you’ll want to review their proposal of what they can do for you, as well as what type of turnaround you can expect.
This will include the scope of work that will be performed for your account, what’s included in the cost, and any additional fees you may be facing such as an advertising budget. The proposal will also give a timeframe of when the work will be completed. Whatever it is you’re looking for from an agency, they should be able to give you a good idea of how they’re going to accomplish it.
Remember, the right agency will work with your vision while keeping you mindful of the competition you are up against.
#5 Confidently Choose A Digital Marketing Agency For Your Law Firm
Even the most experienced digital marketing agencies may not be familiar with legal marketing. If you find a digital marketing agency that not only is on top of the trends of all things marketing, but also has their nose to the grindstone of the legal industry, you have found yourself a winner.
Oh, would you look at that? ENX2 meets all of the marks! If you need a legal marketing expert you’ve come to the right place. We can help you grow your law firm with:
- Content Marketing
- Graphic Design
- Pay-Per-Click (PPC) Management
- Photography and Videography Services
- Search Engine Optimization
- Social Media Marketing
- Traditional Marketing
- Web Design and Development
You Want The Best Digital Marketing Agency? ENX2 Delivers!
If you’re ready to get your law firm on the map, contact the legal marketing professionals at ENX2 Marketing today!