I’m sure you’ve heard of Google Ads, otherwise you wouldn’t be here reading this blog post. Google’s Local Service Ads are a locally focused supplement to the more broad scope of the Google Ads product, giving service businesses a boost locally, showing star reviews on the search results and the local map on mobile devices, as well as showing an eye-catching green checkmark with what they call “Google Guarantee.” It’s basically an endorsement and pseudo money back guarantee appeal that helps both the business it endorses and its customers. This program was aimed at local service ads for things in the home services category like HVAC, plumbers, locksmiths, appliance repair, etc.
What is Google Screened?
Think of Google Screened as a professional services version of the Google Guarantee Program. Right now, it specifically aims at lawyers (of certain practice areas), financial planning, and realtors in certain metro areas. This was originally rolled out and tested last August in San Diego and Houston, but has since been made available nationwide.
How Do I Sign Up?
You can sign up on Google to become “Google Screened”, but there are a few things you have to do first. The business must go through and pass a background check, as well as a current practicing license for your state. Unlike Google Guaranteed, there is no money back guarantee, just the seal of approval and aforementioned benefits.
Why Should I Use Google Screened?
Picture this. A prospective client is searching for a bankruptcy attorney, so they type “bankruptcy attorney near me” into the search bar of Google on their smartphone. Are they going to choose the green checkmarked and thoroughly vetted Google Screened attorney with glowing 5 star reviews at the top of the page or some scrub farther down in the search? Chances are, they’ll select you since your appearance on Google is more attractive. It’s also a great way to supplement your SEO efforts if you don’t have a ton of money to pour into the standard Google Ads format.
Get Started Now
If you’re trying to go through this process alone and are confused as to what to do to get certified, contact the PPC Ad professionals at ENX2 Marketing now to give you the local boost your law practice needs!