For the record, the last one in each of these lists is “correct” in terms of how the name sounds when spoken. Don’t beat up the messenger, though.
New Orleans…The Big Easy, the home of Mardis Gras, the Saints football team, and all of that incomparable Creole cookin’. It was also the host city of the recent National Employment Lawyers Association (NELA) conference at which ENX2 Marketing CEO Nicole Farber was honored to be an invited panel speaker.
Louisville…Derby City, the home of Muhammed Ali, the Louisville Slugger baseball bat, and the “finger lickin’ good” Kentucky Fried Chicken.
Scranton…The Electric City, the home of The Office and Dunder Mifflin. Sorry, but Dunder Mifflin isn’t actually a real company, but again, I’m just the messenger. If it makes you feel any better, a real Scranton company was used to inspire the concept of Dunder Mifflin. And brace yourself…there also is no Chili’s in Scranton, but there is one reasonably close in Wilkes-Barre.
Wilkes-Barre…Diamond City, the home of Mr. Peanut and the founding of Planters Peanuts, and the new second location for ENX2 Marketing.
Exactly how do you pronounce ENX2? What does it mean? Why is there an upside down “e” on the website and signage? These are all valid questions that we have heard along the way, and we love to spark conversations wherever we go. So what’s up with the name, spelling, logo, and reason behind it all?
The gənəsis began with the one and only Nicole Farber. Nicole has done many amazing things in her life so far, including, first and foremost, being a mother to her dear son Nikolus. Nicole and Nick have been a synergistic tag team for 16 years, and have gone through thick and thin together. They have an unbreakable bond, and Nick is the top priority in Nicole’s life.
All friends and family know Nicole and Nick, not only as talented yet unique individuals in their own respective rights, but also as a unified force to be reckoned with, paving a path of determination, inspiration, philanthropy, respect, and success.
In 2013, after experiencing some challenges in her fast-moving career, Nicole’s second “child” was born–her solely-owned, full-service digital marketing agency. But what name should be bestowed upon this labor of love? As with most startups, myriad ideas were considered, evaluated, and scrapped. But then, at last, the perfect name, the name that would emulate and honor the rock-solid bond that Nicole and Nick share, would soon come to fruition.
It’s never just Nicole or just Nick. It is always a team of two…Nicole AND Nick, right? The two N’s. N multiplied by two. N times two. N x 2. Or, from a phonetic perspective, ən-x-2. And so it was, and still is, first in Dallas, and now in Wilkes-Barre.
The dream that started with a mother entrepreneur and her son (who, along with Nicole’s father, personally created the design and built the infrastructure for the current Dallas office) has now scaled into an enterprise full of award-winning specialists, a team that has outgrown the Dallas office, and hence, the Wilkes-Barre office is now emerging, with team members spending time in both offices throughout each week.
Stay tuned for more updates and a formal announcement for the opening of the ENX2 Wilkes-Barre location. Our offices are dressed to impress, and the Wilkes-Barre one certainly emulates the creativity and opulence of the Dallas one.
And schedule a visit with us! We love guests, we have snacks, and we’ll share more fun facts about The Office. Heck, we can even take you to the real Chili’s. Just don’t overdo it like Pam did; we have a rəputation to uphold, after all.