To rank well on Google, your site needs to be rich with informative, high-quality content. This includes pages and blog posts that provide users with information on everything your business offers and answers any questions your audience is likely to have. Website content like this allows you to delve deeper into topics and improve your chances of ranking well for the keywords you target.
However, not everyone is always looking for a lengthy piece of content that examines multiple aspects of a topic. Instead, they just want quick questions and brief answers they don’t have to search hard for. This is when a FAQ page can come in handy.
Many of us have relied on a website’s FAQ page for a simple answer to our questions. While FAQ pages can be effective for providing small bits of information, they’re easy to do incorrectly, which can keep you from reaping all the benefits of an optimized FAQ page.
Can FAQ Pages Be Good for SEO?
When done right, an FAQ page can be beneficial for SEO and user experience. Like any other type of SEO-friendly content, FAQ pages provide the answer a user is looking for. With high-quality content and the right keywords, you could have a chance at ranking well for your website’s FAQ pages. Short answers included in FAQ pages can be exactly what users at the beginning of their buyer’s journey need. Rather than intimidating them with lengthy, in-depth content, they can quickly understand the basics they need at that time.
SEO Best Practices for FAQ Pages
If you’re including FAQ pages on your website, you need to understand how to optimize them to get the most out of your content. Here are a few SEO best practices for FAQ pages that you need to keep in mind.
Know What Questions Your Audience Has
You have to be intentional with the questions you include in your FAQ pages. Before creating any FAQ pages, you need to understand your target audience well. If you’re only guessing what questions your audience has, it’s not likely that you or they will benefit much from the page. You may know what the most commonly asked questions your audience has from working with them over the years.
While you can include questions for your FAQ page based on your experience, you also want to ensure you’re using questions that users are actually searching for online. There are various ways to find what questions your audience is searching for most frequently, including the “People Also Ask” section in Google’s SERPs.
Include Internal Links
FAQ pages are ideal for users who aren’t ready for a lot of information. However, some users who visit your FAQ page may also be ready for more comprehensive content as soon as they come to your website for the first time. Incorporating internal links that direct users to more information about a topic make it easy for them to move through your website’s pages.
Not only does a strong internal linking structure on your FAQ pages help users find relevant and beneficial pages, but it can also help search engines find these pages. Search engine crawlers utilize links to crawl the pages you’re linking to, helping them get indexed more efficiently.
Write Clearly and Concisely
Well-written content is always essential for a page to rank highly. However, users looking through an FAQ page are looking for something short and easy to understand. This means avoiding unnecessarily wordy language or explaining a topic more than is necessary to answer the question promptly. Content on an FAQ page should be written as clearly and concisely as possible to keep answers brief and straightforward.
Use FAQ Schema
Schema markup is structured data that makes it easier for search engines to understand what your content is about. This can be utilized for many types of content, including FAQ pages. Having a marked-up FAQ page can significantly improve the way it shows up in the SERPs. Schema markup allows your content to earn rich results in Google’s search results, which makes you stand out more than the other organic listings.
With Schema markup for your FAQ pages, you could attract more users to your website by telling search engines exactly what they need to know about the page. However Google has specific guidelines on what they consider to be an FAQ page and eligible for Schema markup, so you need to ensure you’ve created your page accordingly.
Format FAQ Pages Correctly
Creating an FAQ page with a long list of questions is not the way to create a positive user experience. Too many questions in random order can send users away quickly if it’s too hard to navigate and find what they’re looking for.
Break down your FAQ pages with subheadings labeling what each section is about. This can help make it easier for users to get the information they need. Likewise, separate FAQ pages for different topics can also keep these pages from getting too long and overwhelming. This can ensure your FAQ pages stay concise and only include the most relevant information for users.
Don’t Rely Solely On FAQ Pages
Some might think an FAQ page is all they need to answer their users’ questions. However, as users make their way through the buyer’s journey, they’ll want much more than a brief answer to a simple question. An FAQ page doesn’t contain nearly as much content as your website will have, so while these pages can be beneficial, they’re only a starting point.
Help Your Website Rank Highly with ENX2 Marketing
Getting any page on your website to get to the top of the SERPs can feel like a huge task. While this can seem impossible, you won’t have to worry about any of the work yourself with a digital marketing agency helping. At ENX2 Marketing, we can handle everything you need to improve your website, including FAQ page SEO.
If you want your website to bring in more traffic, we can help. Contact us today to learn about our SEO services and more.
