Legal Marketing Firm with Professional Touch
Is there a difference between legal marketing and regular marketing? Believe it or not, there is. With the right legal marketing firm, you’re not just promoting a brand. You’re also promoting the people who make the brand possible. Many legal marketing firms don’t understand this concept — instead of focusing on the people, some companies just focus on the accolades or the outcomes of successful cases. You see Facebook pages filled with news items that relate to your practice but have nothing to do with your firm. The content is dry and full of legal terms that only other lawyers understand. And when breaking news happens, your legal marketing team is nowhere to be found.
But let’s face it, potential clients only partially care about your awards. What they actually want is to build a trusting relationship with you. As a lawyer, you are helping individuals and families during some of their most difficult times. But when they don’t get to know you as a person and simply know that you have a lot of fancy titles, that’s not going to get you the leads you want and need.
What Is Legal Marketing?
Legal marketing focuses on the firm’s practice areas, the lawyers in practice and how to build these client relationships via public relations, digital channels, traditional media and professional organization membership.
But ENX2 is Changing the Rules for Law Firm Marketing
“I don’t have time for legal marketing.” Does this phrase sound familiar?
This is a statement our experts hear often when discussing digital marketing with lawyers. With running a business, taking on cases, dealing with clients, and chasing down leads, it’s next to impossible to have enough time to worry about your marketing efforts.
Let’s be honest — as a lawyer, you’ve probably paid a marketing company tens of thousands of dollars to handle your marketing with the expectation that the clients will choose you over your competitor down the street. And what are the results of your money? How well are your ads doing? How is your website’s bounce rate? Where do you stand in the organic listings?
Admit it, you’re not sure because that marketing company doesn’t communicate with you and you’re spending too much time trying to figure it out on your own.
But with ENX2 Marketing, we will take the time to make sure your lawyers are front and center in our law firm marketing efforts.
Not only will we make sure your website is customized to fit your needs (and meet ADA standards) and help your search engine ranking improve, but we will also offer the following services.
Social Media Legal Marketing
What many law firms (and legal marketers) forget is that social media is all about being social. Your followers want to learn not only your successes but need to relate to you on a personal level. And by marketing your firm through social media, you will be able to connect with potential clients.
But how?
At ENX2 Marketing, we know that social media is constantly changing. Now, we’re not saying your family law firm needs to be on Tik Tok but there are ways you can engage with current, potential, and past clients while building a reputation as a legal authority in your practice area.
We’ll take the time to not only create incredible content that can be shared on your social media platforms, but we’ll walk you through how ads work on Facebook and Twitter and how we can create sponsored content on LinkedIn, all while building an audience who needs your services and supports your team.
Online Directory Management
We know how important online directories are for lead generation. That’s why we take the time to go to each site and update your profile with your latest biography and accolades. We have contacts with Avvo, Thomson Reuters, Super Lawyers, and Martindale-Hubbell to help with any advertising you may want to do.
Our team will also claim your Google My Business listing if you haven’t already done so, so we can update your business listing to include information like your hours, location, website, and phone number.
Then we’ll tie it to the Google Search Console along with all your other online and website information to help you become more of an online powerhouse.
We also build out citation listings on dozens of websites that will help the performance of your website in the Search Engine Rankings and boost your online visibility.
Stellar Graphic Design Work for Law Firms
When you think about your favorite team, clothing brand, and even beverage company, you likely envision their logo. Your law firm should be no different. Our team can walk you through the branding process, creating designs that are creative and flexible to meet your needs and adaptable for any changes your firm encounters.
In addition, our graphic designers will provide your graphics for your website and social media accounts. We also have handled banner ads, billboard designs, logo recreation, and advertisements. Our graphic design work has been featured in US World & News Report and Super Lawyers magazine.
Digital or traditional–we have your design needs in mind!
Search Engine Optimization
You’re the legal professional. We, on the other hand, are web professionals. Part of your marketing plan will include Search Engine Optimization (SEO) which is what will take your firm from the bottom of the Google results to page one status.
Search Engine Optimization brings traffic to your website by increasing website visibility on search engines including Google, Bing, Yahoo, DuckDuckGo, and more.
We optimize your web content to fit keywords pertinent to your firm that will boost organic traffic which costs nothing to you. And, no shady practices occurring here either.
Pay-Per-Click Management
You know when you do a Google search and the top listings have “Ad” next to them? Those Google Ads help place those companies at the top paid positions, not organic. When not done properly, this can cost big bucks. But not with ENX2.
PPC advertisements are charged on a cost-per-click (CPC), based on an auction. When done incorrectly, this may cost you a lot down the road, spending on the number of times a day the ad appears, the ad copy and more. But when you have a PPC manager on your team, your Google Ads Management will be monitored daily to ensure your cost is not a burden.
Through PPC efforts, we can track phone calls from your ad and website, as well as “contact us” forms.
The combination of data from your PPC efforts and SEO will work to your favorite in building your brand reputation online.
Legal Marketing Blogging Services
You’re a busy attorney, who has time to write out a blog? Our content writers are ready to research and write any content your firm needs live on the web. Content marketing is a huge part of building your online presence to gain the clients your firm wants to work with.
We work closely with our SEO and PPC experts to make sure keywords are exact, your rankings improve with each post, and your clients are getting the information they need from you.
Our expert content writers have written blogs ranging from personal injury matters to tax problems to employment law issues. Take a look at our team page to learn more.
Online Reputation Management from a Top Legal Marketing Firm
We can get positive client reviews on Google, AVVO, Yelp, and other locations throughout the Internet. If you have a bad review, we will advise you on your next steps. Have a fraudulent bad review on Google? We’ll give Google a call and see if we can take care of the situation.
Your reputation begins with building a trusting relationship with your clients, even before they sign a contract with you. Let us help you begin the process of creating lasting relationships and impressions that will put your firm ahead of the rest.
If you need a legal marketing firm who can whip your law firm’s digital marketing into shape then look no further.