Who doesn’t love a good video? Admit it, you probably spend as much time on YouTube as the rest of us. And who can blame you? There’s some really great videos out there. They make it look so easy too, with high tech graphics and multiple movie angles with great soundtracks and genius story lines.
So how come you’re boring us with your awkward educational videos?
We’ve spent a lot of time looking at lawyer videos on YouTube and we have to tell you, they’re not all entertaining. We know the fear of the camera lens bearing down on you, the heat of the lights making you sweat, your mind slowly going blank every second. It’s a common reaction to the camera. Even we have issues in front of the camera.
But face it: The future of marketing is going to rely on your ability to make an entertaining video. According to a recent whitepaper by Cisco, consumer internet video traffic will dramatically rise from 64 percent in 2014 to 80 percent by 2019. In truth, no one wants to read online content anymore – they want to watch the moving pictures.
So it’s time to adapt. Suck it up and get in front of that camera! But let’s make it easier to make movie magic:
- First, do a little preparation. Make sure you know what you want to say before recording. Don’t write a script, but at least have an idea.
- Stay loose. Try to relax. Don’t fear the camera…it is your friend.
- Make sure your topic is something people want to know.
- And the most important tip, just smile. It goes a long way.
If you need a good video, let us help! Contact ENX2 Marketing today for a free 20-minute consultation.
