We talk a lot about SEO on this blog and for good reason. Although many know it’s an important piece of marketing, the majority of lawyers don’t understand how essential it is for their law firms. Let’s face it – there’s a lot of competition out there for lawyers. You don’t even need to go online to see what we’re talking about – take a drive around town sometime and count how many billboards advertising lawyers are out there. If you see less than five, we would be surprised.
No offense, but there isn’t lack of lawyers out there. And unless you have some pretty impressive credentials and multi-million settlements under your belt, it’s going to be really hard to stand out from the crowd. And that’s where SEO can make a difference. With a good looking website, an active social media profile, and the right SEO, you will rocket to the top of the charts.
However, to stay on the top of the heap, you’re going to need a little help. You need the right tools to not only check to see how your SEO is looking with certain keywords but find any errors that might affect your SEO down the road. Check out Linkio’s 2018 list of best SEO tools. This site breaks down all the free and paid SEO software out there and can help find the best tools to use.
Now you can spend hundreds of dollars on SEO tools that will give you all the whistles and bells but when it comes down to it, the best SEO tool is fee – the webmaster tools provided by Google and Bing.
Webmaster tools are much more than a way for Google and Bing to crawl and index your site. Webmaster tools will help you do the following:
- Find what websites are linking to your site
- Show any crawl errors that are popping up in searches
- What keywords users are searching to find your website
- Show how your site is looking when you search for it
- Lets you know if malware has infected your site
And so much more!
But how does this affect your SEO? Well for one, webmaster tools provide you with any errors that you might not know existed otherwise. For instance, the crawl errors are a powerful indicator of what may be driving people away from your site. If someone is searching for a page that should be on your site and it’s not there, this negatively affects user experience and then they may not want to hire you after all.
Webmaster tools also show you what keywords users are typing into search to find your website. Let’s say you have a specific list of keywords that you think clients are using to find you online. Yet, after looking at your webmaster tools, you learn that users are using a completely different set of keywords to search you out. This means your website is not optimized properly and you will want to add those keywords to pages.
This sounds like a lot of work and it can be. SEO is exhausting work that requires someone with the proper knowledge to handle it. And that’s where ENX2 Marketing comes in. Not only do we love optimizing websites, but we’re really good at it. So contact us today and let’s see how we can help you out.