We all know the social benefits of being on Facebook and Twitter. And we’ve blogged in the past about the importance of your law firm being on these social networks. Although you may be skeptical about using such a casual website as Facebook, the one social media website you should not be ignoring is LinkedIn.
By now, we’ve all heard of LinkedIn. Touted as the social media website for professionals, LinkedIn is a great place for networking and referrals. In addition to having your own personal account, you may consider creating a Company page for your law firm, to increase your presence on the network. The one thing to keep in mind when you’re on LinkedIn is the more connections, recommendations, and endorsements you have can mean more clients and referrals. This is site where you can shine as a lawyer — you can place your past work experience, your awards, and your credentials. You have total control over what fellow lawyers and past clients say when recommending your services without the worry of having a bad review. Your skill set can be fully on display with endorsements from everyone in your contact list. But unlike Twitter and Facebook, you may want to keep everything as professional as possible. Remember, this is where professionals go to network, not a place to post cat memes.
But the one great thing about LinkedIn that you may not be using the service for is a referral network. By connecting with other lawyers in different fields of law as you and keeping the lines of communication open, you may have a client that you need to refer out. And what better than that one guy you know on LinkedIn? There are several groups and associations on LinkedIn that you can join to meet lawyers throughout the US.
If this seems like too much work or you just don’t have the time to connect with others on LinkedIn, we can help! At ENX2 Marketing, we’ve been handling several lawyers’ LinkedIn accounts and we know the secrets in creating a great referral base. If you’re interested in learning more, contact us today for a free consultation.