At ENX2 Marketing, we understand what a priority your Internet presence is.
Unfortunately, if you don’t think it’s a priority, you are at a serious disadvantage when it comes to marketing.
It’s 2015 and using the Internet is more than just part of everyday life — it’s the medium we use to access every piece of information we need to go about our day. Our social lives and our careers are fueled by connections made through the Internet.
Making connections through the Internet is important for getting your business noticed, since everyone who might want your product has access to the Internet. Did you know that 81 percent of consumers will visit your website before they step foot in your store? Now, it’s up to you to take the steps needed to find your potential clientele, and impress them with what you have to offer.
Being easy to find on the Internet is important. With today’s technology, we have immediate access to anything. If you’re not easy to find, such as a high search engine ranking, no one will know where to look for you. People tend to be lazy since very little effort can go into finding what they need. A good website will create a certain trust between business and consumer, and when they trust your website, they’re more likely to visit your building. Having your company present on social media and your website available quickly through a Google search will help your company find the customers who are looking for what you’re offering.
When creating your website, keep these tips in mind:
- Think of your website as a digital business card — you need to have all your company’s information at the ready on your website: Address (with map if needed), phone number, hours, menu of services or products, email address, etc. This seemingly obvious tip is the most important one when advertising your business online.
- Use your social media to promote your website. We all want to make friends and your company is a friend waiting to be made. The online presence of a business is like a friend to the users that follow their pages. And by posting links to your website on social media can increase your the traffic to your website and improve your SEO. This will help make more customers both online and off.
- As for a website, it’s just the thing your company needs to reach out to consumers. This is where potential customers can see what you have to offer. It is the virtual face of your company. It has to come off as professional, since this may be the first impression of you.
- You can use your website as a form of expression, so the aura of your business can be sensed by what you choose to display. This gives people a good example of just what they’ll be getting when they come to you. Keep it simple and organized, so your entire demographic can understand what you have to offer.
We understand that designing a website may be a daunting task and that’s why we’re here to help! Our talented staff can help you achieve a web presence that expresses who you are as a company, and reaches the audience you need to get ahead in business. Contact us today for a free consultation, and start getting noticed online.