There’s nothing worse than staring down a blinking cursor on a blank screen. Especially when you have nothing to say to fill out that blank page. This is what many lawyers may think of when told by the marketing experts he/she needs to be blogging, and now. For some, it’s easier to get up in front of a jury and fight for a client than it is to write down a paragraph for the masses.
It’s true, blogging can be an art (and we’re not just saying that because this is a blog, mind you). It can be like a research paper you had to write back in your school days — pick a topic, do some research, and then explain that research in your own words. But to some, words just don’t flow freely from your fingertips as they do coming from your mouth. And if you do write the perfect blog, something you spent days sweating over, only to have three people read it. Really, what’s the point?
Well, there are few things to keep in mind. For instance:
- Blogging provides new content for your website. Even writing just one blog a week can help with your SEO and see an increase in your website traffic.
- Blogging gives you a chance to show the world that you are an expert in your field. For instance, if a client is still on the fence about your services, by reading a blog that may be related to that client’s case could help him/her decide to hire you.
- It’s another way to strengthen a relationship with a client. Your blog can be used as a source of information that the client may not find anywhere else on your site.
- Not only can your blog inform, but it can entertain as well. For instance, you can write about a funny thing that happened to you in the courtroom just the other day. Or you can post a video about the daily life of your law firm.
Still stuck? Or just not a writer? That’s where we come in. ENX2 Marketing has a long list of happy lawyer clients who our blogging services to their benefit. If you wish to be one of those lawyers, then contact us today and we’ll figure something out.