We can all name a few businesses we see all the time. This can be on social media, in commercials, and even on billboards on the side of the road. If you’re constantly seeing the same business everywhere you turn, they’re likely going to be on the top of your mind before all of their competitors. Visibility is incredibly important for businesses that want to bring in new customers and clients. Without it, you won’t grow at all, and many people won’t even realize you’re an option.
There are many ways to get your business’s name in front of people, and several of them are on SERPs alone. You don’t only want your business to show up in Google’s organic rankings. There are many opportunities to make your business more visible in SERPs, and ENX2 Marketing can help you achieve them.
Ways to Occupy More SERP Space
Organic Positions
Of course, if you want to be seen online, you need to prioritize SEO. The best way of ensuring that people see your business when they search for something online is by ranking on the first page of a SERP. Not only do you want to get on the first page, but you want to rank as highly on the first page as you can. Everyone who knows the basics of SEO knows that you bring in significantly less traffic with each position you move down. Because of this, position #1 should always be a digital marketing goal to ensure the right people see your website.
Ads
Organic listings aren’t the only way users find businesses on a SERP. While one of the biggest benefits of bringing in organic traffic is that you don’t have to pay for it, not including the work you did to earn it, paid traffic has many benefits of its own. This is especially true for businesses that need to bring in traffic quickly. While SEO can take some time to pay off, ads can start making an impact immediately. However, ads can bring in less traffic than an organic listing. Even if users don’t click on your ad in their search results, they’re still seeing you there.
Google Business Profile
No business can afford to go without a Google Business Profile, and when these are free to create, there’s no reason you shouldn’t have one. Having a Google Business Profile is especially important for local businesses. A Google Business Profile makes it easy for users to find your contact information and helps show that you’re a legitimate business.
While many know the Google Business Profile that appears when you search for a specific business, Google Business Profiles also appear in more generic searches. When users search for nearby businesses in your industry, local businesses with Google Business Profiles appear as local results separate from regular organic listings. These are known as local packs and give users looking for businesses in their area like yours one more way of finding you.
Rich Snippets
Getting the #1 position in a SERP is a great way to get noticed, but some search results can be even more eye-catching. Rich snippets stand out from traditional organic listings and provide users with more information related to their search than regular listings. A rich snippet, such as featured snippets, reviews, product markups, and related questions, can help get you noticed more easily than other results, even those at the top of the SERPs.
Some rich snippets might only be applicable to certain types of businesses. For example, recipes and news articles can get their own special rich snippets, but many businesses don’t publish this type of content on their websites. Some rich snippets are also more likely to get clicks than others. Knowing the best rich snippets for your business and how to get one can be complicated, but a digital marketing agency can help you make the most out of your web content so you can get these spots.
Enhance Your Online Presence with ENX2 Marketing
Today, there’s no reason to limit yourself to only showing up one way for a user’s search. There’s much more that goes into your business’s online visibility, and you don’t want to miss out on getting more opportunities for your audience to see you. Getting high organic rankings, effective ads, an optimized Google Business Profile, and earning rich results takes a lot of work. At ENX2 Marketing, we can help you take advantage of every opportunity to get your business noticed.
Contact ENX2 Marketing today to learn more about how we can help.