Michael has worked for both large and boutique agencies as well as a prominent eCommerce retailer, and has been in the internet marketing industry since 2015. Starting his career path at a national digital marketing agency, he learned the ropes of both SEO and PPC methodologies and fell in love with SEO in particular. Michael then worked for smaller boutique agencies, furthering his SEO skills and strengthening his knowledge of tailoring customized solutions for his clients. More recently, Michael helped run the in-house marketing department at Vintage Tub & Bath and improved all organic metrics year over year. He brings all of his experience to ENX2 and is passionate about better serving his clients.
Michael graduated from Smeal College of Business at The Pennsylvania State University with a Bachelor of Science in Marketing in 2009. Prior to entering the field of internet marketing, he worked for large brands such as Kraft, so he has a better understanding of how businesses operate from the corporate level all the way down to the smallest businesses. He is also currently certified in Google Analytics, Google Ads Search, and Google Ads Display.
Michael is a lifelong musician. He started playing the violin at the age of 10, then moved to the guitar at the age of 14, but has more recently focused solely on bass. He has played in prominent local bands Empire of the Sea, University Drive, and Down to Six. He is an avid lover of music and enjoys going to see his favorite music acts live, either locally or in the big cities of the east coast. He also loves to read up on current SEO, PPC, and Shopping trends to always be knowledgeable of the SERPs bigger picture algorithms and updates.