Let’s face it – social media marketing is not the same as it once was. Back in the day, all you had to do was post a picture on your company’s Facebook page and it reached thousands of followers. Nowadays, you’re lucky if you have a reach of five.
Don’t get us wrong, social media is still a great marketing tool. It’s inexpensive, easily accessible for everyone, and creates a certain trustworthiness between the customer and the business. And it’s still cheaper to buy an ad Facebook than placing an ad in your local newspaper. Plus, that ad will reach a wider yet very specific audience.
But that’s the key to social media marketing – posts will only go so far for your company. But by using ads or creating sponsored content on LinkedIn, Facebook, and Twitter, you will not only reach a much wider audience in a matter of minutes, but you have total control over your content and can see immediate results as compared to traditional media. And with a strong social media presence, you will soon see an improvement on your SEO numbers.
You Need to Spend the Money
You know that old saying – you need to spend money to make money? That’s the case with social media marketing. No longer is it fair play for everyone — now social media networks have becoming media corporations and they want money. In order to see an ROI, you need to create a budget and stick with it. The Scranton social media experts at ENX2 Marketing analyze your social media, let you know what type of content is working (and what isn’t), and come up with a comprehensive plan on how you should handle your social media. And if you need some help with your content, we’re willing to lend a hand.
Why Go With ENX2 Marketing?
There is a method to getting your content out there. After all, if your post isn’t getting any attention while it’s free, what makes you think it will go far as sponsored content? Not only is ENX2 Marketing skilled with picking out the right content for sponsored posts, but we have years of experience creating ads on social media. With the right ad spend, you will get more social media leads than you ever did before.
If you are looking for a digital marketing agency to help you with your social media marketing, you’ve come to the right place. Contact ENX2 Marketing today for a review of your social media efforts.