Entity vs. Query Rank In Google Search
John Mueller of Google thinks that “there can be a slight difference between entity & query, at least as far as I understand it.” Gary Illyes of Google suggested, “it’s probably an entity lag.” He later said there is no such term at Google as “entity lag.”
Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages
Does Google rank pages as individual web pages or does Google rank websites as a whole? The answer is really both. Google evaluates your site’s quality overall and that can impact your site during broad core updates, in Google Discover, whether Rich Results are shown for your site, and whether individual pages of your site rank.
Google has many algorithms that can assign scores of some sort to each URL within a website. So you have many scores assigned to many web pages across a single site. Those scores include both individual web page scores and overall site level scores.
Google: Same Content in Different Formats is Not Duplicate
Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.
Site owners can safely repurpose a video as an article, without concern about Google seeing the two pieces of content as the same.
Similar content presented in different formats will not be seen as duplicate content. Google makes this distinction because searchers may be looking for different things at different times.
Google may not display Web Stories that are teasers
Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the publishing ecosystem has been experimenting with new ways of creating rich Web Stories, but based on what it has seen, users do not want teasers where they’re being asked to click through to get the full story.
Google defines Web Stories as a way to “immerse your readers in fast-loading full-screen experiences.” One benefit of Web Stories is that “they can be shared and embedded across the web without being confined to a closed ecosystem or platform.”
Five hacks to enhance your organic CTR and rankings in SERPs
Get creative with your title tags
- Aim for a title tag length of 35-55 characters
- Place your primary keyword closer to the beginning
- Never keyword stuff
- Add emphasis on capitalization
- Minimize the use of stop words
Meta descriptions
- Stick to Google’s optimal length
- Add your most important keywords
- Write descriptive copy
- Don’t duplicate descriptions
Use descriptive URLs
Turn your title tag donkeys into CTR unicorns
Rich results
- Review snippets
- Recipe rich data snippet
- How-To snippets
- Sitelinks
- Search box snippet
- Product snippet
- Video snippet
- FAQ snippet