As it appeared in The Times Leader

By Kevin Carroll kcarroll@timesleader.com

WILKES-BARRE — Paul Rushton and Nicole Farber have been named co-chairs of the United Way of Wyoming Valley’s 2020 Annual Campaign, the organization announced Tuesday.

“Paul and Nicole understand how important our work is to those in need and bring a great deal of insight and energy to our campaign efforts,” said Bill Jones, the president and CEO of the United Way of Wyoming Valley.”

Rushton, a Wilkes-Barre native, is a partner with the law firm of Rosenn, Jenkins and Greenwald, LLP. He serves on the Council of the Pennsylvania Bar Association, and works with the Greater Wilkes-Barre Chamber of Business & Industry and the Wyoming Valley Catholic Youth Center, in addition to his work with United Way.

“I welcome the opportunity to serve as a co-chair of this Annual Campaign. My wife and I are strong supporters of the United Way’s critically important mission to reduce childhood poverty,” Rushton said. “I am also very proud to continue the long tradition of Rosenn, Jenkins & Greenwald’s support of the United Way and follow in the footsteps of many of the firm’s partners to help strengthen the community.”

Farber is the founder and CEO of ENX2 Marketing and a member of the Legal Marketing Association, the American Bar Association and the NEPA Chapter of the American Advertising Federation.

A Tunkhannock native, Farber is a nationally recognized conference speaker and was named “Most Influential CEO of the Year in Digital Marketing” by Corporate Vision Magazine in 2018.

“I am honored to join Paul as this year’s campaign co-chair. We recognize the challenging times we are in, but we also recognize the significant and increased needs of children and families,” Farber said.

Jones acknowledged that the organization had been challenged by the COVID-19 pandemic but has continued to work non-stop.

“We are grateful for their [Rushton and Farber’s] leadership and for all those who will support the campaign in this very difficult year,” Jones said.