PPC/Google AdWords

We know the right mixture of keywords and ad spend.

What is PPC?

Pay-per-click ads are a type of advertising you see on search engines such as Google and Bing. You know that a listing at the very top of a search engine result page? Some company had paid a lot of money to be the number one result.

PPC advertisements are charged on a cost-per-click basis when a search engine user clicks on your ad and visits your website. The amount you are ultimately charged per click is based on an auction. That auction is determined by a number of factors, including your maximum bid, competitor bids, and the relevance of your keyword to the ad copy and website. So for one ad to be shown multiple times a day can be expensive…unless you have the right company to handle your Google AdWords campaigns.

The ENX2 Marketing Approach to PPC Advertising

When it comes to Google AdWords and PPC advertising, we don’t believe in a cookie-cutter approach to managing your campaigns. Each company has a unique set of goals, challenges, and opportunities.  This is not a “set it and forget it” type of advertising buy as many marketing companies do. Instead, ongoing monitoring and optimization techniques are employed to ensure your Google Adwords campaigns are producing at a high level. And as a Google Partner, our advertisements get noticed.

The overall goal of our PPC advertising services is to provide you with new clients. In order to measure the success of this goal, it is imperative that all potential interactions with prospective clients are recorded in Google Analytics and are correctly attributed to their originating source. Without each of these touch points being tracked, it will be difficult to provide a true conversion rate and ROI for your Google AdWords.

The following is a list of potential Key-Performance-Indicators:

  1. Ad phone calls
  2. Website phone calls
  3. Contact us forms
  4. Chat window contacts

The performance of these KPIs is tracked on a monthly basis by our PPC experts to make sure you are getting the best bang for your buck.

ENX2’s Pay-­Per-­Click Process

Every Google AdWords campaign begins with in-depth research to understand both your customers and the competitive landscape. We determine your business objectives and target ROI and then delve into your website to develop a deep understanding of how it functions, uncover top keywords driving traffic to the site, and identify website conversion metrics.


Based on our initial research and guided by your business objectives, we develop and implement a strategy to optimize your PPC program and ensure the most advantageous placement in paid search results.

This strategy includes:

Ongoing Optimization

A vital element in the success of your PPC advertising is ongoing optimization. Employing our data-driven approach, we perform continuous monitoring and tracking of search activity to optimize results. We use analytics to determine the most effective spend distribution and make budgetary recommendations as needed. Our focus is on your ROI, lead quality, and website exposure.

Optimization opportunities and strategies include:

We optimize your ads to a selective audience by identifying and targeting specific audiences using keyword and placement exclusions, so ads are displayed for the most relevant searches, and understanding the needs of the visitor in order to translate the same to ad copy.

Get your Ads Seen With ENX2 Marketing

If you are interested in getting the best results for your AdWords, then you’re looking at the right people. Contact the PPC campaign experts at ENX2 Marketing today for more information.

Google AdWords Qualified Company

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