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Legal Marketing Lessons: The Importance of a Good Headshot

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Before reading this article, do us a favor. Go over to a law directory that you’re on or visit your social media and take a look at the photograph you chose. Does it have any of the following:

We’ve noticed that this seems to be the favorite positions of lawyers in headshots. Don’t believe us? Do a random search on Google for “lawyer headshots” and we guarantee that half the pictures will have lawyers with their arms crossed, a satisfied look on their face, with possibly a bookcase in the background. It’s true what they say about photos speaking a thousand words and do you know what those photos say to us?

“I’m just like every other lawyer out there.”

We understand the message you’re trying to get across. You want to be tough but accessible to clients. You want to show how knowledgeable you are in your chosen field. And lastly, you want to get the picture done with as soon as possible. But in order to stand out in an industry that is overfilled with individuals just like you, you may want to change up the same old headshot that everyone is using. It’s a risk, but one that may pay off. Remember, your picture will be used as a representation of you online. So go a little creative.

How? Here are a couple of suggestions:

If you need to get your picture to shine, we’re here to help! Contact ENX2 Marketing today to schedule a consultation.

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