Blog writing is a great way to make your website more than just a business card for your law firm. Not only do blogs provide your page with fresh content, but they help direct traffic towards your website and give proof that you are an expert in your field. When you blog, you can create a personal relationship between you and your customers, in addition to creating great SEO opportunities for your firm. Blogs can also inform your clients of the latest trends as well as prove that you are an expert in your industry.
But really, who has the time to write a blog? Especially if you’re writing skills are a bit lacking. Well, don’t worry about that. At ENX2 Marketing, we can give you an online voice that you never knew you had before.
What’s the Difference Between a Blog and a Page?
This is a question we get asked a lot by prospective clients. What is a blog? Why is it different than a web page? And why do you need both on your website?
Searching online you’ll get several answers. But this is how ENX2 views the difference — a page informs and a blog educates.
When someone is searching for a special service or product that you offer, chances are that person is going to use specific keywords such as “personal injury lawyer in Manhattan.” Google will then present a list of web pages that match those keywords. These pages will go into great detail about how this law firm or that attorney can help you with your case. The page is geared to grab your attention, to let you skim the words until you see what you are looking for, and then have a call to action right on the page.
But a blog gives you a little more free reign. A blog will give information about a particular product or service. It may include commentary or the author’s take on the particular topic. The language may not be as formal. The call to action more subtle. The blog may be there to answer a specific question that someone types into the search engine. And once that person reaches your website, and if written the right way, that blog may lead him/her deeper in until the contact form is filled out.
Our Versatile Writers Can Give You a Voice
Whatever it is that you do – whether you’re a prestigious law firm or a solo practitioner – we take the time to learn everything about your business and write blogs that make you stand above the rest. Our bloggers will take the time to research your industry, learn what’s trending nowadays, see what others have written about in your field, and then take the time to write a high-quality piece that not only will attract readers to your site but will rank in the search engines.
Our services entail:
- Idea generation and research for blog content
- Blog as many times as you want each week, from once a week to every day
- Promotion of blog to all available social media networks
- Generate informational yet entertaining content that will rank on search engines
If you want to do your own blogging but are afraid of making a mistake, not to worry! We have experienced proofreaders on staff ready to improve your post and make sure there are no issues with grammar, spelling, or punctuation.
If you are in need of a great blog, then don’t wait much longer. Contact ENX2 Marketing now to schedule a consultation.